Sr. Manager, Brand Strategy

S'more about the team

The Senior Manager, Brand Strategy & Product Marketing will help accelerate growth for the HelloFresh and Chefs Plate brands in Canada by leading strategic brand initiatives, shaping product marketing, and driving regional strategies rooted in local consumer insight. Reporting to the Director of Brand & Product Marketing for Canada, this leader will play a pivotal role in crafting breakthrough marketing programs, influencing cross-functional decision-making, and developing a high-performing team.

Lettuce share what this role will be responsible for

Brand & Strategic Leadership

• Champion brand strategy, value propositions, and impactful messaging that drives positive perception for the meal kit brands in Canada
• Lead the annual brand calendar, establishing key themes and programming to drive awareness, consideration, and brand equity.
• Oversee development and execution of above-the-line (ATL) creative assets and partner with the media team to deliver high-impact local campaigns.

Product Marketing

• Lead local product marketing strategy to maximize core menu visibility, increase adoption, and drive new product uptake
• Collaborate with product and culinary teams to translate consumer insights into new product concepts, positioning, and messaging
• Own all product marketing communications—from education to menu innovations—finding breakthrough ways to drive consumer awareness and interest across a suite of channels

Consumer Insights & Regional Strategy

• Serve as the champion of Canadian consumer insights, uncovering regional nuances and influencing brand and product strategies. Conduct research and testing to address local knowledge gaps, identify growth opportunities, and generate actionable insights.
• Oversee strategy and localized communications for Quebec, ensuring cultural resonance and performance.
  
  

Operational & Team Leadership

• Partner with various global and local teams to share local learnings and influence Canada campaign needs
• Manage marketing budgets, performance tracking, and KPI reporting
• Coach, mentor, and develop a team of direct reports, fostering growth and accountability
• Support additional strategic initiatives as needed
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 7+ years of experience in brand and/or product marketing within Tech, CPG, or DTC environments
• 2+ years of people leadership experience, including managing and developing direct reports.
• Strong background in brand strategy, multi-brand portfolio management, and navigating matrixed organizations.
• Proven track record of successful product launches, including defining positioning, target audiences, and value propositions.
• Experience developing regional strategies and campaigns for Quebec.
• Natural consumer curiosity and a strong ability to translate insights into action.
• Exceptional storytelling, presentation, and influencing skills, with experience driving alignment across senior stakeholders.
• High learning agility and a hands-on, builder mindset, with the ability to manage scope, timelines, and risks.
• Strong analytical skills, with an understanding of P&L drivers and a structured data driven approach to decision-making.
• Bachelor's degree in Marketing, Business, or a related field.
• Fluency in French is an asset.

Let's cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships
• Vacation & PTO - Time off is also an important part of self-care We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun
• Diversity & Inclusion Initiatives - With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.