Marketing & Events Coordinator

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey

Position Job Title: Marketing & Events Coordinator

Location: Campus Support – Head Office, New Westminster

In person full-time: Monday-Friday. 8 am-5 pm

Reports To: Manager, Marketing

Salary: $55,000

JOB SUMMARY

The purpose of the Marketing & Events Coordinator is to support the Company's marketing initiatives, events, campus experience, and processes. Under the direct supervision of the Marketing Manager, the Marketing & Events Coordinator is responsible for assisting with all aspects of the marketing department's programs.

The Marketing & Events Coordinator plays a key role in bringing our brands to life through events and other marketing support for our campuses. This role is responsible for communicating with vendors and stakeholders, planning and executing internal and external events, coordinating swag and print projects, and supporting day-to-day marketing operations.

SPECIFIC RESPONSIBILITIES

The Marketing & Events Coordinator will, at various times, be responsible for the following, as well as other related duties as assigned to support the business objectives and purpose of the Company.

1. Event Planning & Execution

2. Plan, coordinate, and execute a calendar of internal events, including:

3. Campus open houses and info sessions

4. Virtual information sessions and industry speaker series

5. Other recruitment or engagement events as needed

6. Coordinate external events, including:

7. Career fairs, education fairs, and community outreach events

8. Working with host institutions or organizers on logistics, registration, and requirements

9. Manage event timelines, run sheets, and checklists; ensure all details are confirmed and clearly communicated

10. Collaborate with campus teams to determine event goals, audience, and messaging, and ensure each event aligns with marketing and recruitment objectives

11. Coordinate event promotion with the Marketing team (e.g., email invites, landing pages, social posts, posters, digital screens)

12. Oversee event-day setup and tear-down when needed; troubleshoot issues in real time and act as the central point of contact

13. Manage and moderate virtual events.

14. Track attendance/engagement, gather feedback, and provide post-event recaps and recommendations for improvement

15. Marketing Initiative Support

16. Liaise with vendors and suppliers to ensure the best prices and service

17. Manage and order swag for marketing events and initiatives

18. Maintain marketing collateral inventory and ordering for marketing initiatives

19. Maintain and book ads, including, but not limited to, print, radio, and outdoor advertising

20. Coordinate and book videographers and photographers

21. Maintain invoice and payment tracking, including following up on unpaid invoices

22. Contribute ideas to improve processes, tools, and templates for events and campus support

23. Record best practices and create new process documentation

24. Other related duties as assigned

25. Campus & Stakeholder Support

26. Serve as a primary point of contact for campus teams regarding marketing events, swag, and print materials.

27. Support internal stakeholders and act as a liaison to communicate marketing-related logistics for campus initiatives.

28. Collect and synthesize information related to new policy and procedure implementation

29. Track and follow up on the execution and progress of marketing initiatives

30. Collect data from campus employees to analyze the progress of promised action plans

31. Build strong working relationships with campus staff, vendors, community partners, and event organizers.

POSITION REQUIREMENTS

To be successful in the Marketing & Events Coordinator position, individuals must be committed to developing, maintaining and demonstrating the following:

Education and Experience:

• Diploma or Degree from a recognized college or university in Marketing or Business

• A minimum of 3 years of experience in marketing

• The equivalent combination of education and experience will be considered

• Experience with a CRM system and data analysis is an asset

Skills and Abilities:

• Advanced oral and written communication skills, including presentation and group facilitation.

• High standards of behaviour, a professional attitude, and commitment to quality service.

• Ability to work cooperatively with other staff.

• Proven business acumen.

• Ability to work independently with limited direction.

• Excellent organizational skills with the ability to multi-task.

• Ability to develop and maintain working relationships with outside vendors and organizations.

• Excellent judgment, problem-solving skills, with the ability to make appropriate decisions under pressure.

• Ability to exhibit a professional attitude and image with a commitment to quality service.

• Thorough knowledge of Microsoft Excel and PowerPoint.

• Experience using project management tools is an asset

Don't hold back—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.