Sr. Manager, Strategy and Consulting

POSITION DESCRIPTION
ROLE: Sr. Manager, Strategy and Consulting
TEAM: CONNECTIONS
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW
Salt XC is an agency driven by the philosophy of Experiential Commerce. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions.

ROLE OVERVIEW
We're seeking a Sr. Manager, Media Strategy & Consulting to lead a client engagement with a global CPG brand, focused on their B2B segment. You will build full-funnel B2B media executions and drive performance optimization.You'll drive strategy, oversee executional excellence, and serve as a key partner to client-side marketing leaders, helping them align budgets, platforms, and creative around measurable pipeline growth.

This is a hybrid role combining strategic advisory, channel leadership, and hands-on consulting, with a focus on operational integration alongside presenting strategy and media

CORE RESPONSIBILITIES

• Strategy & Planning: Own the media strategy for Kraft Away From Home across channels (e.g., paid social, display/programmatic, video, search) with explicit linkage to revenue, pipeline, and brand/commerce objectives.
• Plan Development: Translate business goals into media plans with KPIs, targeting frameworks, budgets, flighting, audience strategies, and test-and-learn agendas.
• Operational Excellence: Partner with activation teams to implement campaigns, QA setups, monitor pacing and delivery, and course-correct in real time to hit performance targets.
• Measurement Leadership: Design and maintain measurement frameworks (attribution, experimentation design, tagging, data capture) that quantify impact and inform re-investment.
• Tech Integration: Connect AdTech/MarTech ecosystems—CDPs, DSPs, analytics platforms, CRM—to enable audience activation, tracking, and closed-loop reporting.
• Reporting & Insight: Synthesize results into clear narratives and next-step recommendations for senior stakeholders; provide executive-level readouts on drivers, risks, and actions.
• Team Leadership: Provide direction to internal specialists, coach junior talent, and upskill client partners to ensure shared standards and consistent delivery.
• Governance & Stewardship: Uphold brand safety, data privacy, experimentation rigor, and budget accountability; maintain documentation and SOPs.
• Planning Cycles: Lead quarterly/annual planning, forecasting, and scenario modelling; inform channel mix and investment allocations.
• Innovation & Continuous Improvement: Pilot new channels, formats, and methodologies where supported by a clear hypothesis, success criteria, and risk assessment
• Act as an Embedded Partner: Operate as an extension of client marketing teams, driving clarity, governance, and executional best practices across internal and external stakeholders.
• Mentor & Enable: Lead internal strategists and specialists; coach client-side teams to raise their media and analytics fluency.
  
  

EXPERIENCE & SKILLS

• 3–6+ years in media strategy, performance marketing, or digital consulting (agency or hybrid consultancy experience preferred).
• Technical depth previous in platform experience in media buying platforms. Deep knowledge of AdTech/MarTech ecosystems: CDPs, DSPs, analytics platforms, tagging, and CRM integrations and how they interoperate.
• Measurement & optimization expertise, including attribution approaches, experimentation design, and performance analytics. Familiarity with Media Mix Modelling or incremental sales measurement methodologies such as sales lift studies.
• Strategic communication skills with the ability to translate complex data into simple, actionable guidance for senior marketers.
• Leadership experience coaching teams, influencing cross-functional stakeholders, and building trust through clarity and delivery.
• Hands-on familiarity with planning and activation workflows; comfortable collaborating closely with in-platform specialists.
• Strong presentation, storytelling, and client-facing skills; high attention to detail and accountability.
  
  

SALT'S VALUES

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
• Do What's Right: We don't believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
• Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
• Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
• Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.