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Senior Demand Generation Manager

2 weeks ago

Toronto, Ontario, Canada Metergy Solutions Full time
About Metergy Solutions Inc. ("Metergy")    Metergy has the energy, rapid growth and excitement of a startup, together with a rock-solid, recession-proof business that has a 45 year track record. We're a technology company that drives huge carbon emission reductions. This is a once-in-a-career opportunity.   As one of North America's most experienced submetering providers, Metergy has brought turnkey solutions to clients for over 45 years. Metergy supplies, installs and remotely reads meters to measure individual suite consumption of electricity, water, gas, and thermal energy in multi-residential and commercial buildings, and bills and collects for the cost of commodities and administrative charges for the services provided. The business model allows for long-term recurring revenue through an innovative Submetering as a Service (SaaS) model. Submetering is proven to reduce in-suite energy consumption by 40%, driving decarbonization efforts for Metergy's clients. This performance has enabled Metergy to issue green bonds and obtain green financing Positioned as the #1 submeter provider in the New York and Canadian markets, and one of the largest in North America, Metergy has more than 900,000 contracted meters, issues over 4M utility bills annually and has over 500 team members. Metergy is a portfolio company of Brookfield Infrastructure Partners. Brookfield is one of the world's largest investors, owners and operators of infrastructure assets across the utilities, transport, energy, data and sustainable resources sectors. This sponsorship provides Metergy with access to large-scale capital, infrastructure investment expertise and global reach.     Our Mission    Provide building owners and occupants with accurate and reliable utility consumption data through market-leading expertise in turnkey submetering and billing, while fostering a workplace with inspired team members empowered to do more good.    At Metergy, we don't just believe in our people; we champion them. When individuals feel valued, supported, and inspired to grow, incredible things happen. That's why we're thrilled to be recognized as a Great Place to Work for the second consecutive year This achievement reflects our unwavering commitment to building a workplace that's respectful, inclusive, and high-performing.   Come be part of a team that leads with passion, thrives on positivity, and delivers with precision. We're proud of who we are and even prouder of where we're headed.

About the Role
The Senior Demand Generation Manager will build and lead our demand engine—owning the strategy, execution, and performance of campaigns that accelerate pipeline growth across Canada + the U.S. You will architect, launch, and optimize integrated marketing programs that fuel awareness, generate qualified leads, and convert intent into measurable revenue impact. This role is both strategic + hands-on. You are building from the ground up. You will partner closely with Sales, Sales Operations, and Marketing to implement scalable lead acquisition, nurture, automation, and reporting frameworks that enable predictable pipeline creation.
What You'll Own
  • Develop the demand generation strategy aligned to target markets, growth regions, segment priorities, and revenue targets. 
  • Build inbound + outbound lead engine across paid, earned, and owned channels. 
  • Own campaign execution across SEM, paid search, digital ad buys, LinkedIn, nurture journeys, and events/program activation. 
  • Develop qualification frameworks (Lead → QL → MQL → SQL) and partner with Sales/Sales Ops to improve funnel conversion. 
  • Stand up marketing automation workflows (Salesforce + SendGrid/HubSpot/other MAP) to scale nurture and re-engagement programs. 
  • Implement lead scoring methodology connected to ICP, behaviour signals, and priority segments. 
  • Build and maintain campaign + attribution reporting dashboards inside Salesforce, ensuring traceability to pipeline and revenue. 
  • Continuously optimize ROI against CAC, CPL, channel effectiveness, and cost efficiency. 
  • Support content strategist/designer to align core content with funnel stages and campaign objectives. 
Success Looks Like
  • Predictable and scalable lead engine that drives measurable growth 
  • Meaningful improvement in MQL → SQL conversion 
  • Real attribution clarity by channel + campaign 
  • Increased contribution to pipeline sourced by Marketing 
Who You Are
  • 5–8+ years in B2B demand generation, performance marketing, or growth role 
  • Experience building integrated campaigns across SEM, paid social, email automation, and nurture 
  • Hands-on expertise with Salesforce and MAP (HubSpot, Marketo, Pardot, or equivalent) 
  • Strong analytical & funnel optimization skills 
  • Proven ability to build from the ground up in a scaling environment 
  • Collaborates well cross-functionally – especially with Sales + Sales Ops 
  • Builder mindset, bias for execution, strong prioritization skills
$90,000 - $120,000 a year The range shown reflects base salary. We also offer bonus and additional compensation as part of our total rewards program. Benefits & Perks

• Fully company covered heath and dental benefits from day 1
• Company funded Health Spending Account
• Plan for retirement with Deferred Profit Sharing Plan (DPSP) and RRSP Matching
• Grow with us We provide support for continuous learning.
• Paid personal and sick days on top of your vacation
• Summer hours to enjoy the weather
• Company sponsored social events & more
This posting is for an existing vacancy.   Metergy does not use artificial intelligence (AI) to screen, assess, or select candidates.
Our recruitment process includes accommodation for applicants with disabilities. All accommodations will consider the applicant's accessibility needs due to disability and are available upon request.