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Demand Generation Manager
2 weeks ago
When companies trust websites with personal, payment or health information, invisible scripts are watching and opportunities for data breaches and bad actors abound. At Feroot we make sure that doesn't happen. We make websites HIPAA compliant and secure. We automate PCI DSS compliance so payment pages stay protected. And we support over 50 more global regulations. We do this all with AI agents that provide always-on protection and work quietly in the background, turning months of manual work into minutes.
Our CEO has testified before Congress about data collection practices and appeared on CNN's Anderson Cooper 360 and CNBC explaining how tracking pixels harvest Americans' personal information. As our Demand Generation Manager, you'll architect the systems and programs that bring this narrative to the compliance teams executives who need to hear it.
At Feroot we have talented marketers who excel in SEO, performance marketing, field marketing, and product marketing. What we need is someone who can orchestrate all of this into integrated campaigns that deliver the touchpoints required to move mid-market and enterprise buyers through complex sales cycles. We're not looking for siloed channel work. We want to design a marketing system that connects everything.
What You'll DoYou'll architect and execute integrated demand generation programs that drive pipeline to meet our revenue targets. You'll be the conductor mapping customer journeys, identifying gaps, orchestrating touchpoints across channels, and ensuring every campaign ladders up to revenue. You'll work across a team of channel specialists, bringing their work together into cohesive programs while also providing coverage for channels we don't yet fully support.
Architecting integrated programs:
- Design multi-touch, omnichannel demand generation programs that move buyers from awareness to pipeline
- Map customer journeys and identify the optimal touchpoints and messaging for mid-market and enterprise buyers
- Orchestrate campaigns across SEO, paid media, email, events, content, and social, ensuring they work as a system, not silos
- Build and own the strategy for channels we're still developing or experimenting with
- Develop ABM programs for target accounts that require coordinated, personalized engagement
Driving pipeline and revenue:
- Own pipeline generation metrics and work backward to design programs that deliver
- Collaborate with sales to ensure marketing efforts align with their priorities and the hand-off from marketing to sales is seamless
- Build lead nurturing programs that accelerate buyers through the funnel
- Test, iterate, and optimize programs based on what's actually driving pipeline
Working across the marketing team:
- Partner with SEO, design, performance marketing, field marketing, and product marketing to execute integrated campaigns
- Translate business goals into clear briefs and requirements for channel specialists
- Ensure campaigns are cohesive across touchpoints with consistent messaging, coordinated timing, unified CTA strategy
- Bring systems thinking to a team of channel experts
Managing budget and performance:
- Manage ad spend across paid channels (Google, LinkedIn, display, etc.)
- Track performance across the entire funnel from impressions to pipeline to revenue
- Report on campaign performance with insights that inform future strategy, not just data dumps
- Use tools like HubSpot, Google Analytics, SEMRush, Peec and attribution platforms to understand what's working
The basics:
- 5+ years in B2B demand generation, ideally in SaaS, cybersecurity, or tech
- Proven track record of building and executing integrated programs that drove measurable pipeline growth
- Deep understanding of how mid-market and enterprise buyers move through complex sales cycles
- Experience orchestrating campaigns across multiple channels—not just managing one channel
- Strong grasp of marketing automation and CRM systems (HubSpot, Marketo, Pardot)
- Analytical mindset: you use data to inform strategy, optimize programs, and prove ROI
- Excellent project management skills. Juggle multiple programs without dropping balls
- Strong communication and collaboration skills, ability to align cross-functional teams around shared goals
What makes you stand out:
- You've built ABM programs for technical or compliance-focused buyers
- You understand cybersecurity, GRC, or compliance audiences (or you're excited to learn)
- You've worked in fast-paced environments where you had to build programs while also executing them
- You can step into channels that need coverage while building long-term systems
- You're comfortable with ambiguity and can bring structure to nascent or experimental programs
- You think in systems, not tactics. you see how touchpoints connect across the customer journey
- Work from our downtown Toronto office full-time
- Flexibility during peak campaign periods or events
- Background check required
- Must be legally authorized to work in Canada
Show us your work. Specifically, tell us about an integrated campaign you orchestrated—how you designed the system, what channels and touchpoints you used, how you measured success, and what results you drove. We want to see your thinking, not just your tactics.
