Brand & Growth Marketer

Description
About Fluent Software Group

Fluent Software Group is part of Valsoft Corporation's family of operating groups, a global leader in acquiring and growing vertical market software companies. We focus on specialized industries where deep expertise truly makes the difference.

At Fluent, we give founders and their teams a forever home, preserving their culture and momentum while unlocking new resources, technology, and proven operational playbooks that fuel sustainable, long-term growth.

The Opportunity: Brand & Growth Marketer

We are looking for a Brand & Growth Marketer to own Fluent and it's portfolio businesses show up in the market.

This role is responsible for elevating brand presence, redesigning and managing the website, leading major product and company launches, and building meaningful visibility across the industry. You'll be a hands-on builder who can turn ideas into execution and act as a strong advocate for the business internally and externally.

This role works closely with group leadership, founders and operators across the group and our businesses.

What You'll Own

Brand & Website Ownership

• Lead the refresh and redesign of the company website(s), including structure, messaging, content, and visuals
• Own brand positioning, voice, and consistency across all customer-facing touchpoints
• Develop and maintain high-quality website and brand content
• Partner with designers, developers, and external vendors as needed

Launches & Go-To-Market

• Plan and execute major product launches and go-to-market initiatives
• Build launch strategies that drive awareness, credibility, and excitement in the market
• Translate product value into clear, compelling messaging

Content & Marketing Communications

• Create and oversee marketing content across web, launch assets, and communications
• Lead marketing communications and group-wide updates
• Support leadership positioning through thought leadership, securing podcast exposure, and industry visibility

Events & Industry Presence

• Support and help execute events, summits, and industry initiatives
• Own branding, messaging, and promotional support for events
• Help expand the company's presence within its industry ecosystem

Collaboration & Advocacy

• Act as a strong internal advocate for the business and its growth
• Work closely with leadership and cross-functional partners
• Bring structure, clarity, and momentum to marketing initiatives

Who You Are

Qualifications

• 1–3 years of experience in marketing, brand, growth, content, or a related role
• Hands-on experience contributing to websites, brand assets, or marketing campaigns
• Strong storytelling, messaging, and content creation skills
• Foundational knowledge of marketing fundamentals, including SEO, analytics, and digital performance
• Experience using common marketing tools and platforms (e.g. CMS tools like Webflow/WordPress, Google Analytics, SEO tools, email or social tools)
• Comfortable executing while learning, you don't wait for perfect direction
• Excited to build, test, iterate, and grow alongside a scaling software business
• Interest in B2B, SaaS, or technology-driven products

Nice-to-Haves

• Experience working in or alongside portfolio companies or high-growth environments
• Exposure to events, PR, or podcast outreach
• Experience managing agencies or freelance partners

Why Fluent?

• High Autonomy, High Impact: Own your work from Day 1
• Serious Career Growth: Exposure to scaling software businesses across the Fluent portfolio
• Learning-Driven Culture: We invest heavily in talent development
• Entrepreneurial Energy: No two days look the same
• Competitive Offer: Compensation, health, dental, vision, PTO, and more
• Team-First Mindset: Regular events, collaboration, and global connections

Join Us
Help us scale incredible software companies—without losing their entrepreneurial edge. At Fluent, you'll have the opportunity to shape brands, drive visibility, and make a real impact from Day 1.