AI Content Artist, Freelance

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does an AI Content Artist do at Hogarth?
Hogarth is seeking a highly skilled, visionary, and innovative AI Content Artist to join our dynamic creative, studio, and post-production teams. This pivotal role requires a multi-talented professional with exceptional expertise in leveraging artificial intelligence tools for image and video generation, narrative storytelling, and the conceptualization of compelling advertising pieces, combined with hands-on experience in live-action shooting, video editing, and a deep understanding of digital and social media content trends.

You will be responsible for driving innovation through cutting-edge AI technologies while maintaining a strong foundation in art direction, audiovisual narrative, and advertising creativity. You will also be a key player in hands-on content creation, from operating cameras and lighting to executing polished edits. You will collaborate closely with multidisciplinary teams, producers, and clients to ideate, shoot, edit, and deliver high-quality, visually compelling advertising materials across various formats and durations, ensuring excellence in execution and creativity.

Key Responsibilities:

• Utilize generative AI tools (e.g., MidJourney, Runway, LTX, ComfyUI, etc.) to create, animate, and enhance innovative visual assets, images, and videos for advertising campaigns
• Experiment with AI technologies to push creative boundaries, produce original and impactful imagery, and seamlessly integrate AI-generated assets with traditional post-production elements and live-action footage
• Actively contribute to video and still photo shoots, taking a lead or supportive role in the preparation and on-set execution, whether on location or in the studio
• Edit audiovisual advertising and corporate pieces using advanced standard editing tools (e.g., Adobe Premiere Pro) and motion graphics
• Adapt existing content to various durations, formats, and platforms (e.g., social media, TV, digital)
• Perform tracking, compositing, VFX integration, and execute color correction and grading to ensure consistent visual quality and brand identity
• Assist producers with project archiving and collaborate with technical operations for proper delivery of masters and gathering of project assets
• Lead the creative development of advertising animatics, including concept ideation, visual storytelling, and overall artistic direction
• Provide creative input on editing and narrative structure to craft compelling advertising stories
• Design and incorporate dynamic motion graphics and animations into audiovisual projects to enhance storytelling and engagement
• Collaborate closely with clients, directors, producers, and internal teams to ensure alignment with project goals and brand identity
• Manage multiple projects simultaneously while meeting tight deadlines and ensuring all deliverables adhere to technical specifications and quality standards
• Create visually stunning presentations to pitch ideas and concepts to clients and stakeholders, effectively communicating creative visions
• Stay updated on emerging AI technologies, social media trends, capabilities, and post-production techniques to continuously innovate and improve processes

Requirements:

• Bachelor's degree in Film, Media Production, Animation, Graphic Design, Visual Arts, Advertising, or a related field (or equivalent work experience)
• Minimum of 5+ years of proven experience in a professional collaborative creative environment, ideally focused on the production, creative, or post-production of videos and advertising content
• Strong portfolio showcasing expertise in editing, AI-generated content, motion graphics, live-action shooting, and storytelling
• Proven track record in generating images and videos using AI tools for advertising or creative projects
• Essential: Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator) and Generative AI Tools (e.g., MidJourney, Runway, LTX, ComfyUI, or similar platforms)
• Preferred: DaVinci Resolve (for advanced color correction and grading), Cinema 4D or Blender (for advanced motion graphics and 3D animation), and Presentation Tools (PowerPoint, Keynote, or equivalent)
• Strong organizational and time-management skills, with the ability to manage multiple projects under pressure
• Excellent communication and collaboration skills, with a proactive and solution-oriented mindset
• Ability to adapt content to different formats and durations for diverse platforms
• Understanding of VFX workflows, including tracking, compositing, and color correction
• Attention to detail and commitment to delivering high-quality work
• Strong desire to be a part of a team, grow and learn from those around you, but also able to work independently
• Comfortable being flexible and adapting working styles based on the specific needs of a project
• Influence from outside interests and hobbies encouraged

Our Hogarth Values:
Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It's not always easy but it's always worth it.

Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond "good enough" ––because we care deeply about our craft, and we're always chasing better. We love what we do, and it shows.

Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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