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CRM and Email Marketing Specialist
4 hours ago
Are you passionate about email and CRM and enjoy seeing the direct results of your campaigns?
Are you excited about creating unique, once in a life-time experiences for our guests?
If so, Scenic Luxury Cruises & Tours and Emerald Cruises Canada has an opportunity for you
The Opportunity:
We are looking for a creative, forward-thinking CRM and Email Marketing Specialist to join our in-house marketing team in Vancouver. Reporting to the Director of Marketing, Canada you will assist in the implementation of CRM strategy with a focus on email marketing, data, and performance both locally and contributing across global markets. The role will involve utilising in-house and third-party platforms to manage the day-to-day touch points and communications of our customers, including the implementation of new CRM programs and email campaigns.
The role requires a proactive individual able to work collaboratively with wider marketing teams to ensure business targets are reached. You'll manage analytics on all campaigns producing regular reports and be comfortable interpreting large amounts of data. There's also a creative element to the role, with freedom for content creation, copywriting and contributing to new customer journeys, as well as liaising with stakeholders, both internally, externally and on a global level. The ideal candidate will be an enthusiastic, hands-on, commercially focused, and highly motivated professional who thrives working in a fast-paced environment.
Key Responsibilities:
- Supporting the execution of the multi-channel CRM strategy across all brands.
- Research, develop and implement new CRM projects (e.g. email user journeys, lead nurturing programs) driving KPI's, increasing web traffic, improving online conversion and booking revenue.
- End-to-end management of all email communications - from content brief, email build, execution, and reporting.
- Liaise with Brand and Studio stakeholders to produce targeted, high quality, on brand email communications.
- Updating, maintaining, and improving in-house CRM systems and programs.
- Working with external suppliers and agencies to improve the quality of our leads and segmentation.
- Use of Analytics to monitor performance and produce weekly, monthly, and annual reports.
- Develop an understanding of customer life cycles and LTV (customer lifetime value).
- Progress the business capability in email automation, personalisation, and device optimisation.
- 2-3+ years experience managing email campaigns utilizing an email service provider (ESP).
- Strong communication skills and understanding of database marketing principles and CRM, email marketing and development of loyalty and retention programs.
- Strengths in detail, data analysis and the ability to interpret market insights to optimize campaign plans are a must.
- Experience with Acoustic Campaign, Chamaileon Email Design Platform, Google Analytics and working knowledge of HTML is desired.
- Previous experience with HubSpot CRM, Microsoft Dynamics 365, Zoho CRM, or other customer relationship management systems is desirable.
Scenic Group is an equal-opportunity employer offering a competitive compensation and benefits package including:
- Salary range: $68,000-$71,000
- Four weeks vacation
- Hybrid work schedule
- A generous health and wellness account
