Creative Strategy Lead

Company Overview

Are you ready to Engineer the Impossible?

At Pack-Smart Inc. Automation, creativity and innovation are at our core. We're a global leader in high-speed automation solutions for the packaging, print, and converting industries. For over two decades, we've been pushing the boundaries of engineering excellence with a focus on quality, speed, and precision.

Our collaborative culture is built on empowering diverse perspectives, fostering learning, and creating inclusive opportunities for all team members.

Job description:

Job Title: Creative Strategy Lead & Digital Marketing Strategist – Behind every brilliant machine or software platform, there's a story waiting to be told.

Pack-Smart Inc. designs high-speed automation systems used in secure packaging, payment, identity, telecom, and document production worldwide. We're looking for a Creative Strategy Lead & Digital Marketing Strategist who can bridge engineering, design, and marketing—and turn complex technology into clear, compelling stories.

This dynamic role blends creative storytelling, content execution, and technical marketing. You'll collaborate closely with engineering to extract key product insights, translate them into market-ready content, and support the development of sales collateral, website pages, product summaries, and digital campaigns. You'll also execute day-to-day social media and support strategic content distribution.

If you thrive in a fast-paced environment and enjoy simplifying complexity, this role is for you.

Key Responsibilities:

Bridge Engineering → Marketing → Design

• Work with engineers to understand new systems, features, and technologies.
• Distill technical details into marketable messages, value propositions, and clear content.
• Support the creation of sales collateral, brochures, product sheets, and website content.

Creative Storytelling & Content Development

• Turn robotics, automation, and software into engaging narratives.
• Draft LinkedIn posts, articles, scripts, micro-content, and internal messaging.
• Assist with creative direction for videos, visuals, and product storytelling.

Digital Marketing Execution

• Support campaign strategy, content planning, and landing page optimization.
• Conduct audience, keyword, and competitor research.
• Maintain consistent content calendars and structured workflows.

Social Media Management

• Publish day-to-day content on LinkedIn (company and leadership accounts).
• Repurpose engineering updates into short, engaging posts and clips.
• Monitor engagement and optimize content based on performance.

Cross-Department Communication

• Ensure engineering, sales, and creative teams receive clear and actionable information.
• Prepare internal briefs, organize content assets, and keep distribution on schedule.
• Distill technical details into marketable messages, value propositions, and clear content.
• Support the creation of sales collateral, brochures, product sheets, and website content.

Qualifications:

• 3–7 years in digital marketing, content, communications, or technical writing.
• Strong writing and content development abilities (short + long form).
• Ability to interpret technical information accurately.
• Experience with LinkedIn content execution.
• Solid understanding of digital marketing fundamentals (SEO, funnels, analytics).
• Comfort collaborating with design and video teams.

Who You Are:

• A strong writer with a talent for simplifying technical concepts.
• Curious, collaborative, and comfortable working with engineers and creatives.
• Experienced in B2B marketing, content creation, or technical communications.
• Organized, fast-moving, and able to manage multiple content threads.
• Confident in storytelling, but open to direction and iteration.

Nice to Have

• Experience in automation, robotics, industrial equipment, or engineering-heavy environments.
• Ability to create basic visuals (Canva or Adobe).
• Storyboarding or video production familiarity.
• Familiar with HubSpot, Odoo, AI Tools

Why Join Pack-Smart Inc.?

You'll work at the intersection of automation, data, robotics, and software, helping shape the narrative behind breakthrough technologies. This is a chance to build content that brings advanced engineering to life — while supporting a fast-moving, innovative team.

• We Care for YOU: We focus on developing, empowering, and energizing our team through coaching, treat days and team events.
• Competitive Total Rewards: Enjoy a competitive starting salary, paid vacation, comprehensive health and dental benefits, and numerous store discounts.
• Modern Work Environment: Experience a safe and dynamic workplace that emphasizes inclusion, learning, and collaboration.
• Innovative Culture: Join a team that thrives on interdisciplinary collaboration and a passion for advancing the world through technology.
• Mentorship and Growth: Learn directly from leaders who are invested in your success, providing hands-on guidance, career development opportunities, and the support you need to reach your full potential.

Location:

Pack-Smart Inc. is based in Concord, Ontario. A hub for advanced manufacturing with access to urban amenities, close to highway 400 and 407. There is free parking available on-site. Our facility is clean with great lighting, fostering innovation and collaboration

Ready to Engineer the Impossible?

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We welcome and encourage applications from individuals with disabilities. Accommodations are available upon request during the hiring process.

Apply now, and let's engineer a better future together

Learn more at:

See our work in action:

Job Types: Full-time, Permanent

Benefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Ability to commute/relocate:

• Concord, ON L4K 0B3: reliably commute or plan to relocate before starting work (required)

Experience:

• Engineering/Manufacturing Environment: 3 years (required)

Work Location: In person