Trade Marketing Specialist
7 days ago
Job Description
- Conduct trade audits and analyze market trends to support trade strategy development.
- Implement and monitor trade marketing programs, including VDS (Volume Discount Schemes) and MSF (Marketing Support Funds).
- Coordinate trade activations, roadshows, and distributor business reviews to drive engagement and alignment.
- Support sales teams with push strategies for slow-moving or near-expiry products to optimize inventory.
- Manage project timelines, budgets, and reports to ensure accurate tracking of trade initiatives.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 3 years of experience in trade marketing, sales, or brand management (FMCG experience preferred).
- Strong analytical and project management skills.
- Excellent coordination, communication, and presentation abilities.
- Proficient in Microsoft Office; knowledge of trade analytics or CRM tools is an advantage.
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