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Director Marketing, Insurance

5 hours ago

Mississauga, Ontario, Canada RBC Full time

Job Description
What is the opportunity?
This is an 18-month maternity leave contract position offering a unique opportunity to lead product marketing strategies for RBC Insurance's diverse portfolio: Life & Living Benefits, Wealth, Home & Auto, Travel, and Group Benefit Solutions. As Marketing Director, you will lead a team of four to drive B2B (sales force enablement) and B2C (direct-to-consumer) initiatives, positioning RBC Insurance as a leader in the Canadian market. This role is focused on building and executing a strategic plan that drives the business forward, focusing on innovative campaigns that enhance brand loyalty, sales growth, and client engagement.

What will you do?

  • Product Marketing Leadership:

  • Develop and execute go-to-market strategies for all insurance product lines, ensuring clear value propositions, positioning, and messaging tailored to advisors, brokers, and prospects.

  • Foster relationships with product development, enablement, sales, and distribution teams to align marketing initiatives with business goals and market trends.
  • Entrepreneurial and creative approach to developing new ideas that will stretch the product team and push the boundaries within the industry.
  • Lead marketing budget and align to evolving key priorities. Using data-driven decision making to impact an effective ROI.

  • Set clear and challenging goals while committing to improved performance YoY.

  • B2B & B2C Strategy:

  • Empower and enable RBC's proprietary sales teams, third-party advisors and brokers with insights, tools, and differentiated campaigns to drive lead generation and conversion.

  • Design consumer-centric marketing programs (digital, social, content, and traditional media) to educate Canadians on insurance solutions and grow direct leads and sales.

  • Foster cross-functional collaboration with RBC's broader ecosystem (e.g., Wealth Management, Group Benefits) to leverage synergies.

  • Team & Stakeholder Leadership:

  • Mentor and develop a team of marketers, fostering a culture of creativity, accountability, and results-driven performance.

  • Build and maintain strong relationships with internal stakeholders (e.g., Legal, Compliance, Analytics) and external agencies/vendors.
  • Manage budgets, campaign ROI, and performance metrics to optimize marketing investments.

  • Nimble and adapting approach to lead the team through changing organizational objectives and visions.

  • Innovation & Market Insights:

  • Monitor competitive landscapes, consumer behavior, and industry trends to identify growth opportunities.

  • Experience: 10+ years in marketing, with 5+ years in a leadership role (insurance, financial services, or related regulated industries preferred).
  • Expertise: Proven success in product marketing, B2B/B2C campaign development, and sales enablement. Deep understanding of digital marketing, CRM, and analytics.
  • Leadership: Track record of building high-performing teams and influencing cross-functional stakeholders.
  • Skills: Strategic thinker with exceptional communication, creative problem-solving, and leadership abilities.
  • Champion digital transformation and data-driven decision-making to enhance campaign effectiveness and differentiation.
  • Improve marketing effectiveness through keen focus on predictive modeling and AI.
  • Lead frequent innovative test and learn campaigns to source new solutions to improve ROI.

What you need to succeed?

  • Experience: 10+ years in marketing, with 5+ years in a leadership role (insurance, financial services, or related regulated industries preferred).
  • Expertise: Proven success in product marketing, B2B/B2C campaign development, and sales enablement. Deep understanding of digital marketing, CRM, and analytics.
  • Leadership: Track record of building high-performing teams and influencing cross-functional stakeholders.
  • Skills: Strategic thinker with exceptional communication, creative problem-solving, and leadership abilities.

What's in it for you?
We thrive on the challenge to be our best, be progressive, maintain a growth mindset and work together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills
Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details
Address:
MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:
Mississauga

Country:
Canada

Work hours/week:
37.5

Employment Type:
Full time

Platform:
WEALTH MANAGEMENT

Job Type:
Contract (Fixed Term)

Pay Type:
Salaried

Posted Date:

Application Deadline:

Note
:
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I
*nclusion*
and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.