Director of Sales

Create value at TC Transcontinental.
At TC Transcontinental, we've got it made, and that's because of the expertise of our team.
We have been driving innovation since 1976.
With approximately 7400 employees, TC Transcontinental is a North American leader in flexible packaging, a Canadian retail marketing services provider, Canada's largest printer, and the Canadian leader in French-language educational publishing. Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner. We take care of our team, support each other and cultivate a sense of belonging for all.

We are a leading print services company at the forefront of a bold transformation - evolving into a digital-first enterprise that blends our legacy of excellence in print with cutting-edge digital solutions. As we redefine our future, we are seeking a dynamic and strategic Director of Sales to lead revenue generation and growth initiatives across our expanding portfolio.

The Director of Sales will be responsible for owning all revenue-generating activities across the organization. This includes leading a small, high-performing sales team, collaborating with the broader enterprise sales function, and identifying new growth opportunities, including partnerships, service expansion, and potential mergers and acquisitions. This role is a key member of the leadership team and will play a pivotal role in shaping the company's strategic direction during its digital transformation.

This position is currently open and reflects a new position created to support organizational growth.

The salary range for this position is $127,091.20 – $166,807.20 per year, commensurate with experience, education, and internal equity. This range is provided to ensure clarity and promote equitable access to employment opportunities.

Responsibilities
When your actions lead to success:
Revenue Leadership

• Develop and execute a comprehensive sales strategy aligned with the company's first digital vision.
• Own the full revenue lifecycle—from pipeline development to closing and retention.
• Set performance metrics and KPIs to measure the effectiveness of sales initiatives and continuously optimize results.
• Drive adoption of CRM and digital sales tools to improve forecasting accuracy and customer pipeline visibility.

Team Management

• Mentor and lead a small team of sales professionals to strengthen strategic selling capabilities.
• Foster a culture of accountability, innovation, and continuous improvement and adoption of new tools, processes, and sales models.

Cross-Functional Collaboration

• Work closely with Product, Operations, and Technology teams to align on the delivery of scalable, tech-enabled solutions.
• Support product commercialization and customer onboarding initiatives, ensuring sales readiness and strong product-market fit.

Enterprise Collaboration

• Coordinate closely with the broader enterprise sales team to ensure alignment and leverage cross-functional opportunities.
• Partner with marketing, product, and operations to drive integrated go-to-market strategies.

Strategic Growth

• Identify and evaluate new business opportunities, including M&A prospects, strategic partnerships, and market expansion.
• Design and implement transformative pricing strategies.
• Lead the design and rollout of new go-to-market models to drive scalable and recurring revenue.
• Contribute to executive-level planning and decision-making as a member of the leadership team.

Market & Competitive Intelligence

• Analyze customer segmentation, usage behavior, competitor movements and customer feedback to refine the sales strategy.
• Champion a data-driven sales culture that leverages analytics and insights to drive decisions.
• Customer Engagement
• Own and deepen key customer relationships, ensuring a consultative and long-term partnership approach.
• Collaborate with account teams to elevate the customer experience and maximize lifetime value.
• Identify evolving client needs and translate them into strategic sales opportunities, tailored content solutions, or new service models.

Qualifications
When your expertise drives us:

• Bachelor's degree in business, Marketing, Economics, or a related field (MBA or equivalent graduate degree preferred).
• 10+ years of progressive experience in sales strategy leadership, preferably in print, digital media, or B2B services.
• Experience driving revenue growth in a transforming or high-growth environment.
• Strong strategic thinking and business acumen, including M&A exposure.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, evolving organization.
• French language skills are considered an asset

When Benefits Really Help You Live Better
We offer a comprehensive and flexible benefits package designed to support your well-being and help you thrive—at work and at home. Our offerings include:

• Competitive compensation with performance-based incentives and retirement savings plans with company match
• Customizable group benefits including health, dental, life, disability, and travel insurance
• Paid time off
• Employee perks such as discounts on insurance, wireless plans, travel, and more
• Career development opportunities
• A dynamic, inclusive work environment where your voice matters and your growth is supported

TC Transcontinental is committed to fair, transparent, and equitable hiring practices. We disclose that no artificial intelligence (AI) tools or automated decision-making systems are used in our recruitment or selection process.

TC Transcontinental is an equal opportunity employer committed to fostering a diverse, inclusive, and accessible workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by applicable laws in the jurisdictions where we operate.

We are also committed to providing an inclusive and barrier-free recruitment and work environment—promoting dignity, independence, integration, and equal opportunity for all, including persons with disabilities. Accommodations, including alternative formats, will be made available for all parts of the recruitment and selection process. For more information or to request an accommodation please contact

Send us your application. Create something with TC Transcontinental.