Sales Manager

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada's largest distributor for over 45 years, we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.  

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit

What's In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
• Be part of an ISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.  
• Attractive compensation with benefits and "other perks" such as tuition reimbursement.  
• Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.  
• In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.  
• We house the largest inventory to better service our customers and deliver on sales commitments.  

The Sales Manager leads sales growth and business development in the Winnipeg region. This role oversees regional sales strategies, monitors forecasts, and implements market initiatives to ensure consistent execution. The position includes coaching and developing direct reports while fostering accountability and excellence. Meeting and surpassing sales and margin targets is essential, as success in this role directly impacts regional performance and overall business growth.

Responsibilities:

• Grow sales through developing, coaching, mentoring and motivating sales and support teams.
• Develop and implement sales strategies to achieve revenue targets and business growth.
• Achieving and exceeding established sales and margin targets.
• Ensure all staff are properly trained for their roles and the training is updated as required.
• Participate in establishing and maintaining the goals and objectives set for the branch.
• Conduct sales analysis and reviewing progress (daily, weekly, monthly).
• Develop budgets and account portfolios.
• Participate in customer calls for sales and technical support (if applicable).
• Engage in strategic and future management planning.
• Participate in and/or recommend product training.
• Work with various manufacturers to increase the sales awareness of specified product(s).
• Call and/ or visit key accounts and continuously build and maintain strong customer relationships.
• Maintain open and positive communications with vendors.
• Monitoring and taking an active role with customer issues or problems.
• Manage sales, CSR and administrative functions within the branch.
• Analyze sales data and market trends to identify opportunities, areas for improvement, pricing and competitor activities.
• Conducting weekly sales meetings.
• Resolve day-to-day personnel issues where management decisions are required.
• Represent the company to the local and industry community.
• Other duties as assigned.

Requirements:

• College/University Diploma required (Business, and/or sales & Marketing, or technical focus preferred).
• Minimum 5-7 years of related experience, preferably in a Sales/Distribution environment.
• Previous management experience required.
• Proven leadership skills.
• Previous industry experiences an asset.
• Effective written and verbal communication skills.
• Proficient in Microsoft Office (Excel, PowerPoint and Word)

Travel Expectations:

• Must have your own reliable transportation.
• Out-of-town travel may be required as needed.
• When visiting customers within city limits, the expectation will be to come into the office in the beginning of the day and near the end of the day.
• Most trips are scheduled and pre-planned, but there may be occasional trips with minimal notice.

Benefits & Perks

• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents' needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

To explore and learn more about Texcan, please visit   

Watch our employee videos on our new careers page:  

Visit our other social media sites:  

X: @TexcanCanada  

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Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.  

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market. 

This commitment is tangible in our detailed Global CSR report, to learn more please visit  

Sonepar has been recognized as a Diversity Leader by the Financial Times' 2024 Diversity Leaders ranking and was awarded GEEIS Certification in We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it's essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply. 

For more information about our Inclusion and Diversity initiatives, please visit  

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.