Marketing Strategy

S'more about the team

As the Marketing Strategy & Analytics Manager, you will be instrumental in guiding the strategic direction of the Marketing department to achieve financial objectives for HelloFresh, Chefs Plate, and Factor. Your core responsibilities will involve data analysis to pinpoint areas for improvement, developing and executing strategies to optimize processes and workflows, and rigorously measuring the impact of new initiatives. You will also lead special projects and provide crucial support to senior leadership.

This position is an individual contributor role.

Lettuce share what this role will be responsible for

• Performance Tracking & Analysis: Monitor and evaluate marketing outcomes, including tactics, lead generation, sales activities, and ROI. Communicate performance updates with data-driven recommendations and strategic insights to leadership.
• Market Research & Opportunity Identification: Conduct in-depth research to uncover new market opportunities and consumer preferences, supporting campaign development and identifying market trends.
• Customer Base Analysis: Proactively analyze the customer base to understand and address potential cannibalization across brands.
• Data & Demographics Management: Own the relationship with Environics and facilitate the effective utilization of demographic data throughout the organization.
• Strategic Planning Support: Provide support and coordination for the Canada Marketing team's strategic planning processes during peak periods.
• Process Optimization: Develop and implement efficient processes and workflows to enhance overall operational efficiency.
• Undertake other duties as assigned to support departmental goals.

Sound a-peeling? Here's what we're looking for

• Experience: 5+ years in Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, and/or Digital Marketing.
• Data Proficiency: Highly skilled in analyzing large datasets, identifying trends, drawing conclusions, and adept at cleaning, transforming, and structuring raw data for analysis.
• Technical Skills: Proficient in querying data and possessing data through analysis tools such as Databricks, Tableau and Google Analytics.
• Strategic & Critical Thinking: Demonstrated ability to think critically about company goals, develop strategies to achieve them, and articulate logical rationales for recommended actions.
• Communication & Presentation: Excellent communication, interpersonal, and presentation skills to convey complex information clearly and concisely.
• Analytical Aptitude: Creative thinker with a strong data-driven analytical aptitude to optimize daily performance and manage business operations effectively.
• Decision-Making & Problem-Solving: Proven strategic decision-making and problem-solving capabilities.
• Organizational Skills: Outstanding organizational and time management skills.
• Education: Bachelor's degree in Marketing, Mathematics, Statistics, or a related field.

Let's cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships
• Vacation & PTO - Time off is also an important part of self-care We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun
• Diversity & Inclusion Initiatives - With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.