GM / Head of Product & Program – Evolve Biologix

As GM / Head of Product & Program for Evolve Biologix, you will be the founder's execution arm—translating vision into reality with a small, senior, "ninja" team. You will own product direction, business execution, and measurable outcomes.

You will run the entire product + go-to-market cycle: from UI/UX overhaul and biometric coaching features, to market launch strategy, partnership deals, and post-launch growth. You will also ensure that financial plans, budgets, and forecasts are aligned with the roadmap.

This is a founder-track role: you will operate as a mini-CEO with full responsibility for product, business, and growth—making decisions quickly and delivering results without requiring day-to-day founder involvement.

• Brilliant & Humble: Highly intelligent, but pragmatic. Able to lead experts across disciplines without ego.
• Operator–Strategist Hybrid: Hands-on enough to dive into Figma and standups, strategic enough to build GTM plans, roadmaps, and partnerships.
• Biofeedback Fluent: Understands HRV, coherence, artifact handling, and how to translate physiology into actionable user guidance.
• Commercially Minded: Knows how to turn product improvements into user growth, market traction, and revenue.
• Financially Literate: Can own a budget, build forecasts, and track ROI on initiatives.
• Mission-Aligned: Believes in using technology to enhance human potential and uplift human consciousness around the globe in a measurable way.

Product & Execution

• Own product vision, execution, and results including UI/UX overhaul, onboarding, and live biometric coaching features.
• Define and hit North Star KPIs: e.g., W1 retention ≥ 35%, time-to-first-signal ≤ 12s, onboarding completion ≥ 80%, crash-free sessions ≥ 99.5%.
• Lead a 4–6 person senior strike team: Senior iOS (Swift/SwiftUI + BLE), Biometrics/ML Engineer, Visual/Motion Designer, fractional QA/Beta Ops, Backend/DevOps.
• Stand up analytics, A/B testing, and growth tooling to drive data-backed iteration.
• Integrate hardware device support (BLE armband now, ring partner next) with minimal friction.
• Hardware platform expansion and integration into app.
• Run alpha program launch and drive statistics on consumer impact. 

Go-To-Market & Growth

• Build and execute GTM strategy for the v1.5 relaunch, including positioning, messaging, and channel mix.
• Coordinate launch campaigns, App Store optimization, and user acquisition experiments.
• Define and manage beta programs to generate testimonials, case studies, and product credibility.
• Partner with marketing and community to drive engagement and advocacy.

Business & Financial

• Create and own roadmaps tied to business objectives and milestones.
• Build and manage budgets, forecasts, and resource allocation plans.
• Track ROI for product features, marketing spend, and partnership deals.
• Prepare investor updates and strategic memos with founder oversight.

Partnerships & Ecosystem

• Source and negotiate partnerships with wearable device companies (ring, armband), data providers, and research institutions.
• Develop relationships with health, wellness, and performance communities for distribution.
• Explore co-marketing and licensing opportunities to accelerate market entry.

Leadership & Culture

• Recruit, onboard, and mentor top-tier talent who can thrive in a high-velocity, low-politics environment.
• Maintain a culture of accountability, urgency, and excellence.
• Operate async-first: weekly memos, short demos, and clear decision frameworks.

• Proven track record of designing, building, shipping and scaling consumer health/wearable apps with measurable retention and engagement gains.
• Strong product design taste and technical literacy (SwiftUI, CoreBluetooth, HealthKit).
• Experience with HRV/biofeedback signal processing, artifact rejection, and applied coaching models.
• Strong GTM and growth experience—can own launch strategy, acquisition, and retention playbooks.
• Financial management skills—comfortable building budgets, forecasts, and ROI models.
• Experience building partnerships with hardware and/or wellness ecosystems.
• Comfortable leading small, senior teams in high-velocity product environments.
• Bonus: Based in Canada (SR&ED eligible), on-device ML experience, wearable partnership background.

COMPENSATION

• Compensation: We offer a highly competitive salary, a generous performance-based bonus, and a significant equity stake designed to reward long-term impact. This is a founder-track opportunity to share meaningfully in the value you help create, with the potential for substantial upside as we scale and hit major growth milestones.