Senior Manager, Content

Riva is the trusted partner for enterprise organizations seeking to build stronger client relationships while streamlining operations. Our innovative solutions empower sales advisors to deliver personalized, compliant experiences at scale. With seamless CRM integration, real-time client insights, and advanced data governance—Riva ensures every client interaction counts.

Serving leading global financial services and other data-sensitive industries for over 15 years, we help businesses safeguard their clients, nurture lifelong relationships, and reclaim valuable time. Join the 650+ enterprises worldwide who trust Riva to transform how they engage with their customers.

As we enhance our global expansion efforts and go-to-market strategy, we are looking for an enthusiastic Senior Manager, Content & Creative to join our high performing Marketing team.

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the Senior Manager, Content & Creative will build a world class brand and lead Riva's content and creative functions. The ideal candidate will have leadership experience at an enterprise B2B SaaS company with an impressive background in creative strategy, concept development, and brand storytelling. A keen eye for design and a deep understanding of our target audience and market trends is integral to the role. The Senior Manager, Content & Creative will work with Marketing Leadership to help determine the creative vision of a brand or project and will manifest that vision through a strategic approach that includes digital, print, and video resulting in integrated campaigns tailored to appeal to the specific audience.

In this role, you will work closely with Event Marketing, Demand Generation, Product Marketing, Digital and Direct Marketing, and our Sales teams to support their strategic initiatives and business objectives. You will support initiatives for all Riva product suites, including Activity Capture and Sales Engagement.

More specifically, your responsibilities will include:

• Provide leadership and coaching across marketing as a member of the marketing leadership team
• Working in collaboration with the VP, Marketing and cross-functional teams, lead the evolution of Riva's brand, visual identity, and content marketing program.
• Understand Riva's target audience, market trends, business objectives and business outcomes to help support and optimize marketing strategies with stakeholders
• Use your knowledge of the sales cycle, content marketing, and the marketing funnel to streamline creative deliverables/processes for sales enablement and marketing initiatives
• Identify opportunities to test and iterate to build pipeline and achieve overarching revenue objectives
• With the Content Marketing Manager, develop and ensure consistent application of the content development and quality assurance processes
• Collaborate with marketing/brand experts to develop and manage the company's written and brand guidelines—ensuring consistent and cohesive application across all touchpoints
• Apply best practices and industry standards in brand and conversion design, incorporating persuasive elements, great calls-to-action, and effective use of visual hierarchy and storytelling techniques
• Build trust through influence by sharing rationale for design decisions via data-driven insights
• Foster a culture of collaboration and knowledge sharing, promoting best practices, and inspiring the team to push the boundaries of design excellence
• Drive efficiency of the team by optimizing processes & workflow
• Understand and manage internal stakeholder requirements and expectations
• Contribute to budget discussions, manage spend and contractor relationships as required
• Collaborate with stakeholders to develop hypotheses, experimental designs, and implementing tests to optimize ads, digital and print designs
• Analyze results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations.
• Applying insights from experiments/projects to refine the user journey, aiming for better engagement, conversion rates, and customer experience
• Ensure consistency in messaging and branding throughout content and communications channels
• Keeping abreast of industry trends, new technologies (including AI), and best practices in design, social media, and UI/UX to identify opportunities for innovation and experimentation and stay competitive
• Additional duties and projects as assigned

WHAT YOU BRING TO THE TABLE?

• 5+ years' experience in a Content and Creative management role—preferably in a high-growth B2B SaaS company
• A post-secondary education in business, communications, graphic design or a related field
• Experience working in a similar role in a global B2B SaaS company in a highly-regulated industry such as financial services, life sciences, medical device, security and defence, or energy
• High caliber portfolio demonstrating a track record of successful content and/or creative assets
• Experience with design tools such as Adobe CS, Figma, Sketch, and/or XD
• Experience managing content roles such as content marketers and copywriters, supporting them and ensuring they are enabled and empowered to deliver
• Proficient with marketing analytics, reporting, how to use data to drive business decisions, and how content and creative can impact revenue
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Excellent communication and presentation skills, with the ability to articulate concepts, methodologies, and results to both technical and non-technical stakeholders
• Great interpersonal and project management skills to collaborate effectively within a cross-functional team
• Flexibility & ability to work in a fast paced and dynamic environment
• Strong English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment
• Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing
• You are a problem solver who brings fresh, original thinking to company and customer problems
• Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change
• You possess a high degree of emotional intelligence and diplomacy, with the ability to be an effective team-player in a cross-functional environment
• Exceptional interpersonal and relationship management skills – you can establish great cross-functional relationships in a collaborative environment with a diverse group of stakeholders
• You possess a data-driven mindset and strong attention to detail
• Exceptional time management and organizational skills – ability to manage and communicate around multiple shifting priorities and timelines
• You anticipate, understand, and respond to the needs of others and how you can best support them
• The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment
• The ability to work remotely while still driving results across the business and teams
• Additional duties and projects as assigned

*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered*

Bonus Points For…

• Experience working in a high growth start-up/scale-up building out the content and creative functions
• Experience with CRMs and marketing automation platforms (Salesforce, HubSpot, or other similar platforms)

CORE COMPETENCIES FOR SUCCESS

• Communication: Conveying information clearly and effectively across all levels and listens actively.
• Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.
• Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.
• Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.
• Adaptability & Stress Tolerance: Staying effective and calm under pressure, readily adjusting to change.
• Analytical Thinking & Decision Making: Analyzing data and situations to make well-informed decisions.
• Leadership, Strategic Vision & Planning: Guides the organization with a clear and actionable vision, develops plans based on long-term goals, adapts to change effectively, and inspires alignment with organizational strategy through data-driven decision-making.
• Strategic Alignment & Partnerships: Ensures internal alignment on goals and fosters strong external relationships to drive growth and collaboration.
• Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

WHAT WE BRING TO THE TABLE

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

Total compensation package including;

• A fantastic culture, team, energy, and a high-growth successful company
• Flexible work arrangements
• RRSP/IRA matching
• Paid vacation starting with 3-weeks
• Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time
• Paid time off to volunteer with charities of your choice
• Extended health care benefits, dental and life insurance
• Professional development and training allowance for career advancement

Make your mark on Riva's bright future—and yours

You must hold a valid work permit or be a permanent resident or citizen of Canada. This role is remote and may be based anywhere in Canada. We recognize this may result in you being in a different time zone. This role needs to work alongside our sales and marketing teams based in MT, ET, and AT time zones where we will have periodic or recurring meetings and where flexibility will be required.

We invite interested applicants to share their resume and cover letter. All applicants will need to fulfill the requirements necessary to obtain a background check.

Riva is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.