Marketing Director

About Us

Since 2013, Mine & Yours has been leading Canada's luxury resale movement. We're a recognized destination for buying and selling authentic pre-owned luxury goods, serving a loyal in-store and online community of fashion lovers worldwide.

Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high-end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.

Our Core Values

1. Passion for Product
   Every piece is a jewel, every detail matters.
2. Connect and Uplift
   We rise by lifting others.
3. The Store is Our Stage
   Every detail tells our story.
4. Hustle Together
   One team, one dream - we get it done.
5. Sustainably Conscious
   Mindful today, responsible for tomorrow.

These values guide how we lead, collaborate, and show up for our clients and teammates every day.

About the Role

The Marketing Director (Maternity Leave Contract) is a strategic and inspiring brand leader who oversees all aspects of marketing and communications for Mine & Yours. This role sets the creative vision, builds brand equity, and leads a high-performing team responsible for storytelling, partnerships, and content that strengthen the brand's presence and connection with its community.

Reporting directly to our CEO and founder, the Marketing Director brings ideas to life through compelling campaigns, partnerships, and activations that celebrate luxury resale and sustainability. The ideal candidate is a creative visionary who pairs a strong understanding of the fashion landscape with exceptional leadership and executional discipline.

This role plays a key part in defining the voice of Mine & Yours across all touchpoints while driving accountability within the Entrepreneurial Operating System (EOS), ensuring Rocks, scorecards, and Level 10s translate into measurable marketing outcomes.

Location: Toronto or Vancouver (based on candidate location)

We're open to hiring this role in either Toronto or Vancouver, depending on where we find the right candidate.

What You'll Do

Brand Leadership and Strategy

• Lead the development and execution of Mine & Yours' brand and marketing strategy to increase awareness, engagement, and loyalty.
• Oversee all brand communications including campaigns, PR, events, partnerships, and social media.
• Collaborate closely with the Director of E-Commerce to ensure cohesive storytelling and a seamless brand experience across online and retail channels.
• Uphold Mine & Yours' brand standards, tone of voice, and visual identity across every platform and piece of communication.
• Partner with the Executive Team to align marketing priorities with company goals and business growth initiatives.
• Monitor trends in fashion, luxury resale, and culture to keep the brand fresh, relevant, and aspirational.

Campaigns and Creative Direction

• Lead the concepting and execution of seasonal and product-focused marketing campaigns that bring the brand's story to life.
• Oversee photoshoots, creative production, and visual storytelling that reflect the Mine & Yours aesthetic.
• Partner with external agencies, photographers, stylists, and creative collaborators to produce world-class content.
• Guide influencer, ambassador, and partnership strategies that amplify the brand's presence and community reach.
• Ensure every campaign delivers a strong emotional connection to the brand while supporting key business objectives.

Community and Partnerships

• Develop partnerships with brands, media, and creators that align with Mine & Yours' mission and expand its audience.
• Oversee event strategy including VIP activations, collaborations, and brand experiences that foster community and loyalty.
• Partner with Retail leadership to ensure store-level activations reflect the brand's tone and storytelling.
• Lead initiatives that position Mine & Yours as an industry thought leader in sustainability and circular fashion.

Team and Leadership

• Lead, coach, and inspire the marketing team to deliver exceptional work with creativity, agility, and accountability.
• Foster a collaborative environment where ideas are encouraged and performance is measured against clear goals.
• Partner cross-functionally with Retail, Buying, and E-Commerce to ensure marketing supports all departments cohesively.
• Use EOS tools to track Rocks, KPIs, and scorecards, ensuring the team remains aligned and focused on impact.
• Support recruitment, training, and development of top talent within the marketing team.

What You'll Bring

• At least 5 years of progressive experience in brand marketing, communications, or creative direction within retail, fashion, or luxury.
  
• Proven ability to create and lead brand campaigns that drive awareness and emotional connection.
• Strong leadership and people management experience with a track record of building collaborative, high-performing teams.
• Deep understanding of PR, partnerships, influencer relations, and event marketing.
• Strong creative judgment and understanding of fashion and cultural trends.
• Excellent communication and presentation skills with an eye for storytelling and design.
• Strategic mindset balanced with hands-on execution ability.
• Passion for sustainability, circular fashion, and building community through brand purpose.

Key Measures of Success

• Increased brand awareness, media reach, and social engagement.
• Consistent brand storytelling across all marketing channels and touchpoints.
• Successful execution of high-impact campaigns and collaborations.
• Growth in community engagement and event participation.
• Strong team culture and alignment within the marketing department.

What's In It for You

• Market-aligned pay, health benefits, and vacation.
• Store discount and monthly clothing allowance.
• A supportive, creative culture where ideas and individuality are celebrated.
• The opportunity to grow into future leadership roles within a purpose-driven, sustainable luxury business.

Our Commitment to Inclusion

At Mine & Yours, diversity, equity, and inclusion are central to who we are. We know these values strengthen our business, our team, and our impact in the world. We welcome all qualified candidates to apply and are committed to providing an inclusive and accessible experience for everyone.