Lead Generation Representative

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Job Description:

Summary
The Lead Generation Representative position expands Ryder foot print in the used vehicle sales market and shortens the sales cycle by turning over more highly qualified leads to Used Vehicle Sales Managers. This position is responsible for providing qualified leads in multiple geographic territories.

Work Type: Full-time, permanent

Salary: base pay $40,000 - $45,000 annually + commission

Shift:   Monday to Friday, 8:30am to 5:00pm

Why Ryder:

• Ryder has been Recognized by Forbes as one of Canada's Best Employers in 2025
• Weekly pay.
• 10 days of Paid Time Off upon hire
• Excellent benefits package after 30 days (Medical, Dental & Vision)
• Retirement Benefits including Defined Contribution Pension Plan (DCPP), Group Registered Retirement Savings Plan (RRSP) and Deferred Profit Sharing Plan (DPSP)
• Employee discount of 15% on Ryder stock
• A safe, friendly and respectful work environment

Essential Functions

• Engages in lead nurturing and based on the prospects needs, assesses whether and when the Lead merits one-on-one attention (No cold calling)

• Accomplishes one-on-one nurturing and based on needs assessment determines if the lead merits assigning a used vehicle sales resource

• Schedules meetings between the Sales Qualified and a Used Vehicle Sales Manager

• Educates and develops prospects regarding Ryder's UVS Value Proposition and Services offered

• Maintains a high level of call volume in order to pass qualified leads to UVS Managers, set customer appointments and generate revenue dollars

Additional Responsibilities

• Can recognize customer pain points and offer Ryder solutions; converse on transportation industry topics

• Performs other duties as assigned

Skills and Abilities

• Bilingual (English and French) preferred.

• Possesses strong technical aptitude

• Ability to use technology and self-motivated to accurately research and engage customers to identify future opportunities

• Ability to create and maintain professional relationships within all levels of the organization (peers, work groups, customers, supervisors)

• Able to communicate clearly with C-Level customer and with experience Ryder Sales Team

• Strong verbal and written communication skills

• Ability to write clear, concise emails and speak effectively to multiple levels in an organization

• Ability to read and/or listen and understand information and ideas communicated

• Demonstrate sales aptitude, assertive, persistent, good listener, self-motivated, excellent closing skills

• Demonstrates analytical skills

• Good mathematical ability

• Excellent organizational skills

• Effective time and activity management skills

• Ability to effectively solve problems and challenges that satisfy customers

• Mature and self-confident with the ability to work under pressure

• Productivity\Ability to think strategically and understand business planning

• Detail and goal oriented, must be able to reach and exceed monthly/yearly quotas

• Able to prioritize work

• Seeks to acquire knowledge in area of specialty

• Aptitude for acquiring selling skills and product knowledge

• Capable of multi-tasking, highly organized, with excellent time management skills

• Ability to prioritize projects and deal with ambiguity

• Ability to work independently and as a member of a team

• Self-starter, motivated, team player

Qualifications

• Bachelor's degree or college diploma preferred with business/marketing or equivalent experience

• Three (3) years or more successful sales /call center experience preferred

• Three (3) years or more prior Inside sales experience preferred

• Experience with Salesforce and Five9 an asset

DOT Regulated
No

Job Category

Compensation Information:

The compensation offered to a candidate may be influenced by a variety of factors, including the candidate's relevant experience; education, including relevant degrees or certifications; work location; market data/ranges; internal equity; internal salary ranges; etc. The position may also be eligible to receive an annual bonus, commission, and/or long-term incentive plan based on the level and/or type. Compensation ranges for the position are below:

Pay Type:

Minimum Pay Range:

Maximum Pay Range:

Ryder is an Equal Opportunity Employer:

We value Diversity and Inclusion in the workplace and encourage all qualified candidates to apply including women, visible minorities, aboriginals and persons with disabilities.

In accordance with our commitment to diversity and inclusion, Ryder welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment, selection, and assessment process.  Should you require an accommodation, please inform the Human Resources representative of the nature of the accommodation requested so that we may discuss your needs with you.  If you require assistance in order to apply please contact us at

Authorization to Work in Canada:

As part of our commitment to compliance with employment and immigration laws, all applicants must have valid legal authorization to work in Canada. Maintaining this authorization is the responsibility of every employee and is a condition of continued employment.

Security Notice for Applicants:

Ryder will only communicate with an applicant directly from a [] email address and will never conduct an interview online through a chat type forum, messaging app (such as WhatsApp or Telegram), or via an online questionnaire. During an interview, Ryder will never ask for any form of payment or banking details and will never solicit personal information outside of the formal submitted application through 

Should you have any questions regarding the application process or to verify the legitimacy of an interview or Ryder representative, please contact Ryder at  or

Current Employees: 

If you are a current employee at Ryder, please click here to log in to Workday to apply using the internal application process.

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