Marketing Manager, RPP Base Re

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

Who we're looking for:

In order to deliver on Revenue & ARPU growth for the Rogers Preferred Program (RPP) customer base, we are looking for a Marketing Manager to join the Base Revenue Management team. The team is responsible for taking a customer focused approach to grow & protect monthly recurring revenue with value plan & hardware offers to deliver optimal Base Revenue performance (BRO).

As a Marketing Manager, this individual will work closely with the RPP business development team and implement revenue growth strategies and programs, utilizing 4P levers to deliver results.

What you'll do:

• Responsible to delivering on Base Revenue KPIs: RPP PPC & Renewal Revenue (Volume & Rate) as well as balancing performance and impacts to outflow revenue.
• Manage KPI performance (interpret & monitor), provide recommendations to maximize performance across all levers and channels; and own the narrative on business results and drive tactics to achieve on targets.
• Define and execute on account-level strategies & develop quarterly roadmaps that delivers on BPPC, Renewal and Outflow (BRO) targets and optimize performance based on data driven insights.
• Drive operational efficiency in campaign management and streamline campaign designs focusing on plan and hardware value propositions tailored to customer profile to drive upsell or retention.
• Design & execute cross-channel programs (proactive and reactive) including tests, always-on campaigns from hypothesis, impact assessment, briefs, refinement, and delivery via strong collaboration with internal and external stakeholders.
• Partner with channels, with emphasis on digital, to deliver capability enhancements that improves customer experience and improve campaign conversion.
• Connect & coordinate with Retention team & other Base Revenue Marketing Managers to deliver on CBM objectives & priorities.
• Collaborate closely with cross functional members both on the Marketing team and interlock teams (finance, sales, brand) to support the overall strategy from a base management perspective.

What you have:

• Strong passion for the telco industry
• Deep understanding of customer base management and related customer journeys
• Excellent business and financial acumen and ability to analyze quantitative and qualitative implications resulting from strategic initiatives
• Theoretical and practical experience in designing, conducting and measuring customer campaigns/testing
• Exceptional program management skills and ability to thrive in fast-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership
• Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision
• Strong storytelling and communication skills to share performance results, learnings from tests, and so-what insights
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• 5+ years of experience in a marketing role
• Bachelor's degree in business or equivalent
• Experience in Telecommunications considered an asset
• Strong MS Excel and PowerPoint experience (SAS and/or Databricks is a nice to have but not required)

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (824), Toronto, ON

Travel Requirements: None

Background Check(s) Required: Criminal Record and Credit Check

Posting Category/Function: Marketing & Marketing Research / Analysis

Requisition ID: 329781

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate