Inside Sales Representative

Position:
Inside Sales Representative

Location:
Kelowna, BC

Compensation:
$60,000-$75,000 / year + RRSP matching + benefits

Position Summary

Tuff Industries, part of Canadian General‑Tower (CGT) — a Canadian company with over
150 years of history
— is seeking an
Inside Sales Representative
to join our North American Industrial Team. This is an opportunity to apply your expertise, educate customers, and build lasting relationships in the building envelope and waterproofing industry.

Based in Kelowna, BC, you'll be the first point of contact for contractors, homeowners, and design professionals exploring our PVC roofing and decking membranes. You'll handle inbound inquiries, qualify leads, and guide customers through product choices, providing technical support as needed. Alongside your day‑to‑day sales responsibilities, you'll collaborate with Operations, Leadership, and Business Development to strengthen dealer relationships, connect with construction professionals, and build ties within the design community. You'll also take part in outreach efforts to identify new opportunities and support the growth of our industry partnerships.

This role combines inside sales with business development, giving you the chance to make an immediate impact while building skills that can open doors to future opportunities in Business Development or Technical Sales.

Key Responsibilities

Inside Sales (70%)

• Manage inbound inquiries and follow up on qualified leads.
• Qualify leads and coordinate with the Business Development team for smooth handoff.
• Provide technical support to help customers choose the right solutions.
• Take ownership of CRM records by updating accounts and tracking sales activities.
• Support the outside sales team and dealer network with timely information and resources.

Business Development (30%)

• Partner with Business Development to engage contractors, building envelope specialists, and the design community.
• Prospect new accounts and start conversations to expand our network.
• Assist with outreach campaigns and dealer relationship management.
• Support trade shows, dealer events, and industry presentations to build visibility and strengthen relationships.
• Contribute to marketing efforts that build awareness and grow our presence.
• Monitor industry trends and competitors to identify opportunities for new partnerships.

Qualifications

• Post-secondary education - degree or diploma in business, marketing, or related field
• 2+ years of B2B sales or business development experience is an asset.
• Excellent communication skills
• Strong relationship-building and networking abilities
• Self-motivated with a proven track record of meeting targets
• Valid driver's license and ability to travel
• Proficiency in CRM systems and Microsoft Office Suite
• Technical knowledge is an asset.

Salary and Benefits

• Comprehensive health benefits, including dental, vision, and paramedical coverage
• RRSP matching program for long-term financial security
• Competitive salary with paid time off
• Opportunities for professional growth and development
• Established company with over 30 years of industry leadership.
• Individual compensation is commensurate with skill set, relevant experience and education.

This is a full‑time, on‑site position based in Kelowna, BC
, with consideration for strong candidates in other regions aligned with our dealer and customer networks.

Join us
Tuff Industries is the company behind Tufdek and Econodek, two leading brands in waterproof vinyl decking solutions. As a division of Canadian General-Tower Limited (CGT), we bring over 30 years of expertise in polymer products and coated fabrics to deliver high-quality, durable outdoor surfaces for residential and commercial spaces.

Explore our brands at

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