Sales Development Manager, Multi-channel

5 Jan 2026

Coke Canada Bottling is Canada's Local Bottler. We're Made Local.
Proudly independent, we are a Canadian, family-owned business. Advancing a high-performing, collaborative and inclusive culture is at the core of our Vision to be the World's Greatest Bottler, Built by the Best People, and you can help get us there.

We're excited you've taken the next step in your career journey Please ensure you answer the application questions are answered and that you've spoken to your manager. Don't forget that this is a competition, so make sure your resume is up to date and that you're prepared for interviews as you move through the process.

Role Details

• Work Location – Thunder Bay

About This Opportunity
Coke Canada Bottling Sales Development Managers (SDM) are field sales representatives tasked with identifying and capitalizing on sales opportunities with a wide range of customers, including Grocery stores, Mass Merchandisers, Convenience & Gas stores, Restaurants & Bars, and other Food Service / On Premise establishments. The SDM's primary goal is to drive profitable sales by deeply understanding the diverse channels and Coke Canada's beverage portfolio.

Coke Canada's aim is to become our customers' most valued supplier. The SDM plays a critical role in helping us achieve this goal, in many cases they will be the first point of contact for our customers. Developing strong, collaborative partnerships will be a priority.

Additionally, the SDM will play a pivotal role in expanding the customer base and driving business growth within their designated territory.

Responsibilities- Collaborate with customers to develop customized business plans that support both the customer and Coke Canada's objectives.
- Drive revenue and profit growth through successful execution of customer promotional plans, incremental displays, and equipment placements aligned with business objectives.
- Implement channel and customer promotions and programs based on national brand strategies.
- Optimize face-to-face selling opportunities through proactive time and territory management.
- Provide high-level customer service and promptly resolve issues.
- Collaborate with merchandising and sales execution teams to achieve revenue and profit goals while maintaining inventory levels and merchandising standards.
- Build, modify or fill displays, sections, end caps, racks & coolers according to Coke Canada Bottling's standards and programs.

Delete this bullet point if this role is not for one of the following locations Interior BC, Coastal/Vancouver, BC, Northern Alberta, Saskatchewan or Manitoba. Assess inventory levels, forecast each customer's future inventory needs based on past trends and upcoming promotional activities, placing orders on the customer's behalf to ensure shelves and displays are stocked.- Identify and evaluate new business opportunities to support growth goals.
- Capable of lifting, carrying, and positioning products up to 50lbs or 22kgs above shoulder height without assistance.
Qualifications

• Must be 18 years of age and legally eligible to work
• Post-Secondary education, preferably in business related field or sufficient business experience in a similar role
• Minimum 2 years' experience in a sales role preferable in consumer goods industry
• Experience in direct store delivery sales and major account management an asset
• Customer service oriented with the ability to handle multiple customer accounts
• Strong analytical, organizational, planning, verbal and written communications skills are a must
• Proficient using a variety of computer programs
• Must have a personal vehicle for use during working hours
• Must have current vehicle liability insurance
• Valid driver's license and driving record within MVR policy guidelines

Why work with us?

• Join a local, family-owned business that's part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
• Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
• We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
• We have close, local connections with the communities in which we operate across Canada. We're determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
• We're building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit

Coke Canada has been recognized as one of Canada's Best Employers for Diversity, and we're committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don't check every box, we encourage you to apply. Your unique experience and perspective could be what we're looking for. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call or email

Important – please note
All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.