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Growth Marketing Manager

5 hours ago

Toronto, Ontario, Canada Beacon Software Full time

Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade.

We are growing our team in Toronto, San Francisco, and New York. Apply below.

About the Role

We're looking for a Growth Marketing Manager to join Beacon's Marketing team and drive customer acquisition, engagement, and retention across our portfolio of vertical software companies. You will bring a passion for creating and managing buyer and customer journey experiences that convert prospects into customers and customers into advocates.

This role blends strategic thinking with hands-on execution. You'll use traffic data, customer insights, and product usage data to inform strategy and tactics across multiple marketing channels. You'll develop hypothesis-driven experiments, optimize digital campaigns, and build scalable growth processes that can be deployed across our growing portfolio of businesses.

Key Responsibilities
  • Own and optimize performance of digital marketing channels including paid search, social, display, and retargeting across portfolio companies
  • Develop and execute growth strategies that drive lead generation, trial conversion, and customer acquisition
  • Plan and execute campaign landing pages, website experiences, and conversion optimization initiatives
  • Using traffic data, customer insights, and product usage data to inform strategy and tactics for new engagement and growth channels
  • Develop hypothesis-driven experiments that leverage behavioral insights to increase customer engagement and conversion
  • Manage and optimize marketing automation workflows, email campaigns, and nurture programs
  • Own website chatbot and conversational marketing experiences across campaigns and product initiatives
  • Collaborate with product marketing and sales to align growth efforts with broader GTM strategies
  • Measure results of test treatments and audience groups to inform continuous improvement
  • Serve as a subject matter expert in user experiences and related marketing technology systems
  • Build playbooks and processes that can scale growth motions across multiple portfolio companies
What We're Looking For
  • 4+ years of growth marketing or demand generation experience in B2B SaaS
  • Hands-on experience with digital marketing channels including paid search, paid social, display, and retargeting
  • Strong experience with marketing automation platforms (HubSpot preferred), email marketing, and lead nurturing
  • Hands-on experience with website and analytics platforms including Google Analytics, Google Tag Manager, and A/B testing tools
  • Data-driven mindset with ability to analyze campaign performance, identify insights, and optimize for results
  • Experience with conversion rate optimization, landing page optimization, and growth experimentation
  • Ability to manage multiple projects, campaigns, and timelines in a fast-paced environment
  • Strong collaboration skills—able to work independently and cross-functionally with sales, product, and design teams
Nice to Have
  • Experience marketing to SMB or mid-market customers across multiple verticals
  • Background in WordPress, Webflow, or other CMS platforms for landing page development
  • Familiarity with SEO best practices and content-driven growth strategies
  • Experience working across multiple brands or business units simultaneously
  • Knowledge of product-led growth (PLG) motions and strategies

Our Values at Beacon Software

  • Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time. 
  • Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant. 
  • Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected.
  • Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth.