Senior Specialist, Product Marketing

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. 
 
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
 
At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences. 

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What's in it for you as an employee of QFG?

• Health & wellbeing resources and programs 

• Paid vacation, personal, and sick days for work-life balance

• Competitive compensation and benefits packages

• Work-life balance in a hybrid environment with at least 3 days in office

• Career growth and development opportunities

• Opportunities to contribute to community causes

• Work with diverse team members in an inclusive and collaborative environment

We're looking for our next Senior Specialist, Product Marketing & Operations. Could it be you?

The purpose of this role is to support the successful deployment and execution of end-to-end marketing strategies for the launch of various products within the Questbank entity. Questbank is preparing for the highly anticipated launch of its initial product suite, and we are looking for a high-performing, execution-focused Senior Specialist, Product Marketing and Operations to join our team. 

Reporting directly to the Senior Product Marketing Manager, you will be instrumental in translating the core go-to-market strategy into concrete, high-impact marketing assets and operational workflows. You also will be responsible for developing marketing strategies to deepen engagement with existing customers by delivering value through our product suite. This is a crucial, hands-on role for an individual who thrives on building, deploying, and optimizing marketing programs from the ground up, ensuring a seamless and compelling customer journey from launch day onward.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Lead the end-to-end execution and optimization of high-impact product landing pages and dedicated web experiences. This includes managing the build, deployment, and A/B testing to ensure maximum conversion rates, seamless user experience, and strict adherence to enterprise-wide strategic roadmaps and brand governance.

• Design, build, and deploy, end-to-end email marketing campaigns and nurturing curriculums. Take ownership of the full lifecycle, including ideating and building the customer lifecycle journeys across the suite of products, from refining database segmentation and behavioral targeting to rigorous A/B testing, analytical tagging, and final quality assurance (QA). Ensure compliance with all regulatory and quality standards across all deployments.

• Partner with the Creative Shops and develop comprehensive briefs to ensure all marketing assets are aligned with product messaging and brand guidelines.

• Act as the operational engine for Go-to-Market launches, closely supporting the Senior Product Marketing Manager. Translate strategic insights, competitive intelligence, and high-level GTM plans into actionable execution blueprints covering tactical segmentation, optimal marketing channel selection, and operational campaign setup. Maintain strict consistency of all launch communications with the core product narrative and brand positioning.

• Serve as cross-functional lead and workflow champion across key stakeholders (CX, Product, Engineering, Legal & Compliance). Proactively manage the asset development pipeline, secure critical approvals, and provide support to ensure the flawless and timely execution of all marketing initiatives.

• A strong drive to move projects and marketing strategies forward; this includes rolling up your sleeves to lead execution, and deliver tangible assets (i.e. landing pages, email curriculums) quickly and accurately

• Ability to manage multiple marketing workstreams simultaneously, ensure deadlines are met, and coordinate assets/inputs from various teams (e.g., Design, Engineering)

• Proficiency in MarTech or having had direct experience with marketing automation platforms 

• Basic understanding of marketing metrics (conversion rates, open rates, CTRs) and an ability to use data to recommend or implement A/B tests and optimizations 

So are YOU our next Senior Specialist, Product Marketing & Operations? You are if you…

• Have 3+ years of progressive experience in Product Marketing, Marketing Operations, or a related field, preferably in FinTech or a fast-paced, high-growth environment

• Have proven, hands-on experience building, deploying, and optimizing digital marketing assets (e.g., product landing pages using a CMS/website builder) and marketing automation workflows (e.g., email sequences)

• Have exceptional written communication skills with a portfolio demonstrating the ability to write clear, benefit-driven marketing copy for web and email

• Have the ability to be action-oriented and manage multiple complex projects simultaneously in a dynamic, deadline-driven environment

• Have proven experience with email marketing platforms and understanding of email best practices.

Additional kudos if you…

• Have proficiency with Braze, Google Analytics, and Amplitude

• Have experience or strong understanding of the competitive landscape and customer segmentation within the financial or technology sector

Additional information:

• Please note this role will be required to be in office 3 days a week

Sounds like you? Click below to apply

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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us. 

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review. 

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.