Brand Ambassador

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Your role

We're currently seeking brand ambassadors in Lethbridge, Alberta who will support the Marketing & Communications team in organizing and hosting Radio-Canada brand activations and community events and help forge strong emotional connections with our audience.

As ambassador, your main role will be to provide support for all marketing and communications activities, both in-house and off-site. The list of key tasks in this job posting is not exhaustive and may be adjusted when candidates are hired. 

Are you energetic, enthusiastic, cheerful and professional? Do you love working with the public? Then join our team for this assignment

Key tasks:

• Support the team in developing and operationalizing outreach activities and partnerships:

• • Assist the senior officer with project planning and execution.

  • Co-ordinate project logistics.

  • Guide programming and technical teams in developing specials and remotes in connection with outreach activities and partnerships.

• Take part in off-site activities to promote Radio-Canada, primarily to a French-speaking audience:

• • Prepare, transport and set up equipment on the site. 

  • Hand out promotional material.

  • Interact with participants and passers-by, providing them with information about the Corporation and its programming. A solid command of English is essential so that you can also engage with English-speaking attendees during the event.

• Create a memorable experience for Canadians to connect them with the brand.

• Analyze the results of the activities by producing reports and compiling statistics on audience and staff comments and feedback.

• Create databases and correct or update their content.

• Keep records and archives about programs, outreach experiences and partnerships, including bios and photographic materials.

• Field inquiries, find the requested information and respond to audience and staff comments and feedback.

Please note that these are part-time on-call positions. Candidates may be included in an on-call talent pool for future assignments.

What you bring:

Qualifications:

• A minimum of two (2) years of related experience that demonstrates excellent communications, interpersonal, organizational and writing skills

Skills:

• Energy and enthusiasm

• Ability to be resourceful, proactive and trustworthy

• Interpersonal skills and comfort interacting with people of all ages

• Fluently bilingual: French and English

• Valid driver's licence in the province

• Ability to travel across Alberta

Nice to have:

• Experience as an audience wrangler

• Knowledge or education in marketing communications, sales, theatre, film studies or any other specialization related to the duties described above

• Knowledge of the media environment and the public broadcaster's competitive advantages (different mandate from that of private broadcasters)

Candidates may be subject to skills and knowledge testing.
 
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
 
CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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