Inside Sales Representative

About Us:

Robertson Electric Wholesale is a highly regarded Electrical Distributor in Canada. Robertson has demonstrated steady and secure growth since many years, proving to be a dominant player in the industries we serve. With numerous branches across Canada and secure business plans for further growth and expansion, Robertson is seeking talented individuals to join our dynamic Company and be part of our continued success.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit

What's In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Scope of the position

The Inside Sales Representative is responsible for looking after all incoming customer calls, handling customer orders, and communicating with customers regarding quotes, returns, and specs. Duties also include checking inventory for product availability, providing delivery dates to customers, and verifying prices. The Inside Sales Rep will prepare and maintain sales order master files, customer lists, purchase orders with receipts, and make routine decisions according to company policies and guidelines.

Major Responsibilities:

• Provide support to all REW branches
• Handle incoming and outgoing customer calls in a professional manner
• Responsible for handling customer service requests which include order entry, pricing, order maintenance, etc.
• Assist and support Account Managers with customer orders and requests
• Responsible for quoting customers
• Deal with product-related problems that customers may have, such as defective products and the return of products
• Responsible for spec products for customers
• Responsible for carrying out any other duties assigned by management

Skills and Qualifications:

• 2-4 years experience working in the electrical industry or equivalent knowledge – Wire & Cable experience preferred
• High level of accuracy and attention to detail
• Excellent written communication skills and professional phone manners
• Able to work in a fast-paced environment

Benefits & Perks

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents' needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

Social Media:

Website: https://robertson-

X: Robertson Electric

Facebook: Robertson Electric

LinkedIn: Robertson Electric

Instagram: Robertson Electric

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos. 

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit 

Sonepar has been recognized as a Diversity Leader by the Financial Times' 2024 Diversity Leaders ranking and was awarded GEEIS Certification in We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it's essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit 

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:

We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.