public relations manager

Overview
Languages

English or French

Education

• College/CEGEP

Experience
5 years or more

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Urban area
• Business
• Private company, corporation or industry

Responsibilities
Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization's Internet presence
• Evaluate the marketing strategies used by establishments
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support

Experience and specialization

Computer and technology knowledge

• MS Access
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word

Area of work experience

• Product development

Area of specialization

• Public relations
• Sales

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment

Personal suitability

• Efficient interpersonal skills
• Organized
• Team player

Benefits
Health benefits

• Dental plan
• Health care plan

Employment groups

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

Support for persons with disabilities

• Provides awareness training to employees to create a welcoming work environment for persons with disabilities

Support for newcomers and refugees

• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees

Support for youths

• Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

• Provides awareness training to employees to create a welcoming work environment for Veterans

Support for Indigenous people

• Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers

Support for mature workers

• Provides staff with awareness training to create a welcoming work environment for mature workers

Supports for visible minorities

• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities