Freelance Art Director, AI

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

What does an Art Director, AI & Visual Development do at Hogarth?

We are seeking a forward-thinking Art Director with a passion for leveraging AI in the creative process. This is a unique opportunity to work at the vanguard of design, partnering directly with our Creative Director, to set the visual tone for major projects. As our Art Director, AI & Visual Development, you will own the process of translating creative concepts into powerful visual narratives. You are a master storyteller who is as comfortable directing prompts and refining, and you thrive on bringing ambitious ideas to life.

Key Responsibilities:

• Partner with the Creative Director to define the creative vision and then drive the art direction for key projects from concept to completion
• Own the AI creation of high-impact visual narrative boards and treatments. Establishing a clear and compelling visual language
• Lead a hybrid creative workflow, using generative AI tools for rapid ideation and concept exploration, then applying traditional design craft to polish and perfect the final visuals
• Present and articulate your creative concepts and visual strategy to internal teams and stakeholders
• Iterate on creative work with precision and speed, incorporating feedback while maintaining the integrity of the core concept
• Act as a resident expert on AI-driven design, mentoring others and exploring new tools and techniques to keep our creative team on the cutting edge

Requirements:

• Proven experience as an Art Director, Director, Designer, Motion Designer, or Concept Artist within an agency environment or studio environment
• An outstanding portfolio that showcases exceptional conceptual thinking, a strong aesthetic, and a mastery of visual storytelling, including examples of storyboarding
• Your portfolio must include examples of work created using generative AI tools (e.g., Veo, Midjourney, Stable Diffusion, etc.)
• Expert-level proficiency in the Adobe Creative Suite (Photoshop, Illustrator)
• A deep understanding of the fundamentals of art direction, including composition, typography, color theory, and lighting
• Excellent communication and presentation skills, with the ability to clearly articulate your creative vision
• A collaborative spirit and the ability to work hand-in-glove with creative leadership

The compensation for this position at the time of this posting is CA $ $67.31 per hour. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

#LI-SB2 #LI-Hybrid

Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It's not always easy but it's always worth it.

Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond "good enough" ––because we care deeply about our craft, and we're always chasing better. We love what we do, and it shows.

Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact if you need the job advert or form in another format.

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.