Senior Brand Manager

4 days ago

Montreal, Quebec, Canada Groupe Marcelle Full time
Groupe Marcelle is currently looking for a Senior Brand Manager – Marcelle for a temporary full-time position (9 month contract).
 
Reporting to the Director, Marketing, the Senior Brand Manager – Marcelle will lead the brand's marketing strategy and product portfolio. You will lead a team, define and implement annual marketing and innovation plans, ensuring the brand remains relevant to consumers and maximizes growth.
 
WORK ENVIRONMENT

Workplace: 400 Ave. St. Croix, Saint-Laurent, Quebec in hybrid mode (minimum three (3) days a week in the office).
Growing company.
A dynamic team of professionals.
Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE

Develop the 3-5 years plan and execute the vision, value proposition, and strategy for Marcelle, aligning with business objectives of this priority portfolio.
Translate the marketing strategies into actionable commercial plans while collaborating with a multi-disciplinary team (including Sales, finance, Operations, Innovation, and external agency partners).
To be an expert on the Annabelle brand and maintain an in-depth, working knowledge of the industry and competitive landscape.
Analyze consumer and market trends to identify opportunities for growth.
Drive annual sales targets, monitoring performance, forecasts, and revenue pacing.
Collaborate regularly with the sales team to ensure alignment and proactively identify risks or opportunities within the commercial plan.
Measure the performance and efficacy of all launches and tactics using analytics.
Optimize and enhance plans to maximize delivery against revenue and profit targets.
Manage and lead a team, fostering a culture of high performance and innovation.
Maintain and optimize marketing budget spending / ROI.
Deliver insightful presentations to leadership, sales teams, and trade customers on brand performance and strategy.

WE WOULD LIKE TO MEET YOU IF YOU HAVE

Bachelor's Degree preferably in Marketing, Business Administration or a related field (required).
Minimum 8 years' work experience in brand marketing, sales and CPG industry (strong asset).
Expertise in 360-degree campaigns, product launches, and post-launch product cycle monitoring.
Strong strategic thinking, problem-solving, and analytical skills.
Strong business acumen, marketing capabilities and an understanding of the Canadian cosmetics and skincare industry (strong asset).
Proficiency with Microsoft Office (Word, Excel, and PowerPoint).
Experience in Nielsen data (an asset).

AND IF YOU ARE

Strong in communication and presentation skills
Skilled in project management, time management, and organization
Goal- and results-oriented
Able to thrive in a fast-paced, dynamic environment
Capable of fostering and maintaining strong cross-functional partnerships
A proven leader in team management and collaboration

The task and responsibilities listed above are summaries and indicatives. 

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