Content Strategist

4 days ago

Calgary, Alberta, Canada Hook & Ladder Full time

We're Hiring a Content Strategist

You won't just be creating content, you'll be driving strategy, creativity, engagement, and growth across channels.

Profit-sharing program — When you win, we win 

Flexible PTO (Yep, really.)

100% Remote – Work from anywhere

Tons of Autonomy – We trust you to own your work

We're looking for a Content Strategist who can think big, connect dots, and turn ideas into content that actually performs. You'll lead content strategy and copywriting across digital channels, ensuring every message is cohesive, strategically aligned, and performance-driven.

What You'll Be Doing:

  • Content Strategy & Performance Optimization: Lead the development and execution of content strategies that drive brand awareness, engagement, and conversions across digital channels. Ensure all messaging is cohesive, strategically aligned, and tailored to each stage of the customer journey. 
  • Content Creation & Execution: Write and oversee high-quality content that reflects brand voice and goals. Manage copies, develop compelling narratives, and repurpose top-performing content across formats. 
  • High-Quality Content Standards: Champion storytelling, brand consistency, and results. Review deliverables for tone, clarity, and detail, ensuring they meet strong creative and performance benchmarks. Collaborate closely with designers and strategists to bring ideas to life (you won't design, but you'll work hand in hand with those who do).

This Job is for You if:

  • You have 3+ years of experience in digital marketing, with a strong focus on content strategy and execution. 
  • You genuinely love writing and crafting clear, engaging content. 
  • You're detail-oriented.
  • You understand how to create content that guides potential clients through B2C and B2B buying journeys.
  • You collaborate well with creative, strategy, and performance teams.
  • You're passionate about connecting trends, culture, and storytelling with brand growth.
  • You speak and write fluent English (C1+).
  • You stay curious & adapt quickly.

Bonus Points if You:

  • Can edit short-form videos for social media (not a must, but super cool).
  • Are social-media oriented and know how to translate strategy into scroll-stopping content.
  • Have collaborated with content creators or influencers.
  • Have participated in content shoot planning or creative production.
  • Have experience with tools like Figma, Canva, Metricool, or Sprout Social.
  • Speak Spanish (not required, but a plus).

Do NOT apply if:

  • You're looking for a bureaucratic corporate job.
  • You need micromanagement to get things done
  • You're not interested in learning new tools.
  • You avoid collaboration or feedback.
  • You don't keep up with trends on social platforms.

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