Programmatic Lead, Healthcare Advertising

Job Description:

Phreesia is growing its Network Solutions business with the launch of a unique audience solution for programmatic media that connects healthcare providers (HCPs) to relevant, privacy-safe content experiences. The
Programmatic Lead, Healthcare Advertising
(a.k.a.
Lead, Programmatic Trading)
will drive the strategic and operational build-out of Phreesia's programmatic capabilities, leveraging deep buy-side expertise to optimize media performance, inventory connectivity, and audience activation.

You will be hands-on in campaign design, execution, and optimization, while serving as the internal expert on programmatic strategy, data partnerships, audience solutions, and inventory relationships. You will combine technical fluency in programmatic operations with your strong understanding of HCP and pharmaceutical marketing goals. You are analytical, who thrives in dynamic environments, and is motivated to build from the ground up. You can bridge trading strategy, ad tech infrastructure, and go-to-market execution, and is equally comfortable in a DSP console, data dashboard, or client strategy meeting.

Phreesia is a fully remote company; however, candidates located in ET and CT regions are given priority in the hiring process.

What You'll Do

• Lead Programmatic Activation:
  Own media strategy, pacing, and optimization for Phreesia's new provider offering and audience solutions to deliver efficient, measurable results.
• Manage Campaign Operations:
  Oversee audience onboarding, DSP setup, trafficking, QA, and performance analysis; streamline workflows with product and ops teams.
• Drive Audience Activation:
  Collaborate with analytics to activate first-party audiences, assess performance, and improve targeting precision and ROI.
• Partnership Development:
  Collaborate with data, supply, publisher partners, and SSPs to enhance inventory access, packaging, and deal structures aligned with HCP and brand goals.
• Innovation & Enablement:
  Support the go-to-market for Phreesia's proprietary DSP and audience solutions by defining operational standards, test plans, and best practices that enable scalability and long-term growth.

What You'll Bring

• Bachelor's degree required
• 7 to 10+ years' experience in programmatic media activation across display, video, and CTV, with significant hands-on experience in Freewheel DSP or another major consumer or pharma-focused DSP.
• Advanced knowledge of pharma digital media buying, optimization, and measurement, including third-party data integration and custom audience creation.
• Proven track record managing large programmatic budgets for both brand awareness and performance goals.
• Proven expertise in pharma and healthcare audience tactics: Custom and off-shelf audiences, lookalike modeling, search retargeting, and first-party data activation.
• Clear, data-informed communicator who can articulate pharma media POVs while effectively managing projects, partnering cross-functionally, and making timely decisions.
• Proficiency in DSPs, audience solutions (Swoop, Crossix), 3rd party ad serving (GAM360), and analytics tools like Excel and BI platforms.

Who We Are:

At Phreesia, we're looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We're committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.

Phreesia cares about our employees by providing a diverse and dynamic work environment. We're a five-time winner of Modern Healthcare Magazine's Best Places to Work in Healthcare award and we've been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit

Top-rated Employee Benefits:

• Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness.
• Top of market rewards: Competitive compensation
• Take time when you need time: Flexible PTO + company holidays
• Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets) starting day one
• Care about your families: Generous top-up for parental leave benefits
• Support personal development: Continuing education and professional certification reimbursement
• Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement.
• Giveback to community: Local in-person volunteer events, and give back programs to our communities.
• Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items
• Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation.
• Opportunity to join an Employee Resource Group. Learn more here:

We strive to provide a diverse and inclusive environment and are an equal opportunity employer.