Director, B2B Marketing- Customer Advocacy

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title And Summary
Director, B2B Marketing- Customer Advocacy / Campaign Management

Mastercard Services is seeking a Director, B2B Marketing, to champion customer advocacy and recognition programs while also driving integrated marketing campaigns that engage key buying centers. This leader will unite compelling customer stories, awards programs and innovative campaign strategies — amplifying brand value and nurturing engagement throughout the B2B journey. By embedding advocacy and recognition within marketing efforts and partnering across teams to shape strategy and execution, the director will deliver measurable outcomes for our Services business.

Key Responsibilities
Customer Advocacy & Recognition Programs

• Own our customer advocacy initiatives, ensuring they receive dedicated focus and drive measurable impact for the Services business.
• Oversee customer story management, ensuring compelling B2B narratives are captured, curated and leveraged to support brand advocacy as well as broader marketing efforts such as campaign objectives.
• Lead execution of our annual Circle of Honor program, including strategy, criteria, communications and execution, to recognize and engage top B2B customers.

Strategic Campaign Leadership

• Own the end-to-end strategy, execution and optimization of integrated B2B marketing campaigns across channels and customer touchpoints, ensuring alignment with the company objectives, market positioning and Services portfolio priorities.
• Drive structured collaboration across product, commercialization, strategy, communications, demand generation and sales to deliver compelling narratives and buying experiences that build customer engagement and brand loyalty.
• Champion the implementation of an updated buyer enablement framework — experimenting with new approaches that nurture prospects across the entire journey, from initial engagement through selection, activation and advocacy.

Performance Analysis & Reporting

• Set and monitor KPIs for customer stories and Circle of Honor initiatives as well as integrated B2B campaigns, ensuring alignment with business objectives.
• Extract actionable insights from campaign and program performance data, delivering regular updates and strategic recommendations to marketing leadership.
• Articulate the impact, value and opportunities integrated capability marketing is driving across the Mastercard Services product portfolios.

Cross-functional Collaboration & Influence

• Serve as a central liaison, fostering robust relationships among product, commercialization, communications, sales and other teams, with a focus on alignment around integrated capability marketing plans.
• Embrace diverse perspectives and skillsets, negotiate with diplomacy and foster positive interactions with stakeholders to achieve collective success.
• Influence associates at all levels regarding the integrated capability marketing strategy (inclusive of customer advocacy and recognition strategies) and plans for target audiences and regions.

Team Leadership & Development

• Manage a direct report responsible for customer story management and the Circle of Honor program as well as a team of campaign specialists and program leads.
• Build a culture of experimentation, innovation and continuous improvement.
• Identify and implement career development opportunities for team members.

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 7+ years of SaaS B2B marketing experience, with a minimum of 3 years in a director-level cross functional role
• Proven experience leading customer advocacy initiatives, customer story management and awards or recognition programs in a B2B environment.
• Demonstrated success driving integrated marketing campaigns and nurturing engagement across the buyer journey
• Exceptional cross-functional collaboration and team leadership skills.
• Strong analytical abilities, with a proven track record of driving marketing performance and ROI for a global portfolio.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
• Demonstrated ability to influence, collaborate and mentor high-performing teammates and cross functional team members to fulfill a common vision and mission.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.

Pay Ranges
Toronto, Canada: $138,000 - $221,000 CAD