Consumer Insights Analyst

Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.

YOUR NEXT PLACEMENT

Work term: Summer 2026

Work term length: 4-month

From classroom to co-op to career, every step of your journey has an impact on your future. That's why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity, your contributions, creativity, and energy will be put to good use, and you'll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you're looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

What you'll be doing

• Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis).
• Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.
• Support the development of customer segmentation models and personas.
• Help prepare presentations and reports that translate complex data into clear, actionable insights.
• Collaborate with marketing, product, and sales teams to align research findings with business objectives.
• Monitor industry trends and competitor activities to provide contextual insights.

What you bring

• Currently enrolled in or recently graduated from a Bachelor's program in Marketing, Business, Psychology, Statistics, Tech or a related field.
• Strong analytical and problem-solving skills.
• General aptitude for data and math
• Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Detail-oriented with a passion for understanding consumer behavior.

Did you know?

• We care about our co-ops: Definity's co-op students are considered the best pipeline of talent for our full-time, permanent positions.
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work

The hourly compensation for the role starts at $22/h and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

This position is being posted to fill an existing vacancy.

The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).