Associate Creative Director, Advertising

Position is Remote (US, Canada, or Latin America)
No agencies please

Maximus
) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

About The Role
We're seeking a strategic and ambitious Associate Creative Director (ACD) with a portfolio of effective copywriting to lead creative concepting and execution of advertising and content across digital channels.

Reporting to the Creative Director, this role combines high-level creative thinking with hands-on production, focusing on driving customer acquisition and brand growth in the competitive DTC healthcare space.

This is a fast-paced environment where you must be able to be an individual contributor while managing both internal resources and external agencies to feed a growing pipeline of media. This role will also require leveraging AI platforms to create fresh ideas at scale. At Maximus, you'll work at the intersection of performance marketing and brand storytelling, creating compelling assets that drive results by engaging people who want to optimize their health, fitness, and appearance.

Key Responsibilities
Creative Strategy & Campaign Development

• Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms
• Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches
• Analyze creative performance data and iterate on campaigns for optimal ROAS
• Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements
• Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations

Team Leadership & Collaboration

• Provide clear direction to designers, editors, and other in-house creatives
• Collaborate cross-functionally across the marketing, product, clinical, and compliance teams
• Manage relationships and workflows with external creative agencies and freelance talent
• Present creative concepts and performance metrics to executive leadership and stakeholders
• Help foster a culture of creative excellence and continuous learning

Creative Production & Asset Management

• Oversee end-to-end creative production processes from concept to launch
• Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards
• Develop templates and repeatable creative constructs
• Ensure all creative assets meet platform specifications and compliance requirements
• Leverage AI ad creation platforms to produce and iterate creative at scale
• Stay current with category and cultural trends that could inform new work

Performance & Analytics

• Regularly report on ad results and effectiveness
• Use data insights to inform creative strategy and identify opportunities for improvement
• A/B test creative elements including messaging, visuals, CTAs, and formats
• Stay current with platform algorithm changes and creative best practices

Qualifications
Experience & Skills

• 6+ years of experience in creative roles, preferably at DTC brands
• Proven track record of creating high-performing paid advertising creative and content across multiple digital platforms
• Strong understanding of direct response marketing principles and conversion optimization
• Experience managing creative teams and external vendor relationships
• Proficiency in creative tools including Adobe Creative Suite, Figma, and video editing software
• Proficiency in gen-AI tools and AI-powered ad creation platforms

Creative & Strategic Abilities

• Exceptional creative vision with ability to translate complex health concepts into compelling and accessible consumer messaging
• Strong copywriting skills - both short and long form
• Provides clear visual direction
• Ability to interpret performance metrics and optimize accordingly
• Understanding of customer journey mapping and conversion funnel optimization
• Experience with user-generated content strategies and creator/influencer collaborations

Who You Are

• Mission-driven individual passionate about improving people's health and wellness
• Entrepreneurial mindset comfortable in a fast-paced, high-growth environment
• Excellent communication and presentation skills
• Strong project management abilities with attention to detail
• Team player

What We Offer & Benefits

• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies - we manage energy, not time and promote work life flexibility
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
• Opportunity to make a meaningful impact on people's health and wellness
• Fast-paced, entrepreneurial environment with significant growth opportunities