Market Research Analyst

Job Description

We are looking for a curious and motivated Market Research Analyst to join our Research & Thought Leadership team at RBCx. This individual will play a key role in supporting marketing research initiatives, leading research engagements, managing stakeholder relationships, and shaping exceptional user experiences. This unique role is ideal for someone who loves digging into quantitative data, synthesizing qualitative insights, and helping teams understand what customers think, feel, and need across RBCx. You don't need to arrive as a strategist; we're looking for a detailed oriented storyteller that can deliver insights effectively across audiences and stakeholders.

This work will blend: Primary and secondary research (~65%); Workshops and ideation support (~20%), and Coordination and logistics (~15%).

As a Research Analyst, you will bring empathy, curiosity, and a willingness to experiment. From supporting research studies to helping shape early concepts, your work will help inform how RBCx provides value to RBCx customers and our organization.

About RBCx

RBCx pursues big, bold ideas and leverages RBC's extensive experience, networks, and capital to help shape what's next. Our three pillars – Banking, Platform, and Portfolio – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, which is why we invest deeply in making sure RBCx isn't just a place to work, but a place to belong. We're currently looking for ambitious trailblazers and curious minds who want to help grow the next generation of Canadian tech companies. If that's you, we can't wait to connect.

WHAT WILL YOU DO?  

• Customer Insights Specialist: You will deliver insights across our portfolio companies by conducting research and ideation to align our marketing strategy, products, and businesses towards the sweet spot of customer desirability and business viability.

• Research: You will support qualitative and quantitative research initiatives end-to-end from scoping and methods development, knowledge harvesting, research design and analysis, and recommendations development. Research will be conducted across lines of business such as marketing, product, design, and brand.

• Storytelling: Communicate research insights, knowledge, and ideas through compelling narratives through decks and briefs, helping our stakeholders make informed strategic decisions.

• Workshop & Ideation Support: Assist with planning, preparing, and coordinating workshops by supporting with crafting the agenda, logistics, capturing insights, and generating ideas that feed into marketing and product initiatives.

• Project Management & Research Operations: Manage timelines, coordination logistics (recruiting, scheduling, tool setup), organize materials, and keep documentation up to date. Streamline and scale our processes by building templates, standardizing repeatable documents like consent forms, and creating efficient workflows. Participate in internal dialogue to advance the researcher discipline within RBC; be an ambassador of user-centered design, delivering its value internally and externally.

WHAT DO YOU NEED TO SUCCEED?

Must have:

• 2-4 years of experience in product and marketing research

• Tools acumen – Strong skills & working knowledge of the tools of the trade (usability testing, Optimal Workshop, , etc.).

• Storytelling – Demonstrated ability to deliver well-thought-out design recommendations based on user research.

• Agile – Experience working in fast paced, experimental or start-up environments.

• Research – Experience conducting qualitative and quantitative research to solve business challenges across product, design, marketing and brand development.

• Presentation and Communication – Experience synthesizing research results into strategies and tactics.

• Stakeholder Management – Ability to work with cross functional teams to align on solutions.

• Strategic Problem Solving – Define solutions grounded in human insight.

Nice-to-have:

• Understanding analytics tools (Google Analytics, DisplayR, etc.) and incorporating them into research recommendations a bonus

• Data analysis and quantitative research experience

What's in it for you?

We thrive on the challenge to be our best and work together to help our clients thrive and communities prosper. Here is what you can expect if you join our team:

• Work in an agile, collaborative, and high-performing team

• The opportunity to do challenging work and take on progressively larger responsibilities

• Ability to make a difference and lasting impact

• Leaders who support your development through regular coaching

• The opportunity to interface with senior-level executives from many different parts of the organization

• A comprehensive Total Rewards Program including competitive compensation, bonuses, and flexible benefits

#RBCx

Job Skills

Adaptability, Commercial Acumen, Communication, Critical Thinking, Decision Making, Group Problem Solving, Long Term Planning, Organizational Change Management, Professional Presentation

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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