Digital Marketing Officer

TITLE: Digital Marketing Officer

POSITION OVERVIEW: The role of the Digital Marketing Officer ("Officer") is to plan, execute, and optimize online marketing initiatives across four distinct organizations: Alexander College, Alexander Academy, Brighton College, and Alebex (an AI virtual assistant software). The Officer will own the day-to-day and week-to-week delivery of digital marketing activities—including paid advertising, SEO and content support, email and CRM automation, landing page conversion optimization, and performance reporting—while tailoring strategy and messaging for distinct and varied audiences. Working independently, the Officer will be trusted to take a goal, create a plan, execute it, and report results with minimal supervision, using data-driven insights to continuously improve performance across all brands.

WHY JOIN US:

• Groundbreaking Projects – Work on AI, robotics, and industry-disrupting software.
• Innovation Culture – Be part of a team that values experimentation, creativity, and rapid delivery.
• Career Growth – Opportunities to lead projects and shape the future of our AI-augmented development strategy.
• Central Location – Based in downtown Vancouver at Alexander Innovation Centre (570 Dunsmuir Street).
• Facilities – Brand new campus and office space that emphasizes a culture of environmentally friendly practices. Secure bike lockers and shower.
• Competitive salary & benefits.

WHO WE ARE: Alexander Innovation Centre (AIC) is a dynamic startup based in Vancouver, BC, formed in partnership with Alexander College. AIC focuses on advancing technological innovation across areas such as artificial intelligence(AI), machine learning, data analytics, and advanced engineering. At AIC, we move quickly from prototype to production, with a strong focus on reliability, clarity, and meaningful impact.

EDUCATION & REQUIREMENTS:

• Bachelor's degree in Business, Marketing, Communications, or a related field required.
• 3+ years of hands-on digital marketing experience (in-house or agency) with proven results.
• Strong experience running paid ads (Google Ads + Meta). LinkedIn Ads experience is a strong asset.
• Excellent writing skills in English: clear, persuasive, audience-appropriate copy for ads, landing pages and email.
• Working knowledge of GA4 and Google Tag Manager; comfortable troubleshooting conversion tracking.

QUALIFICATIONS:

• Independence and ownership: you can take a goal and turn it into a plan, execution, and measurable results.
• Communication: concise updates, clear briefs, and confident collaboration with non-marketers (admissions, executives, engineers).
• Ownership and accountability: reliable pipeline hygiene, accurate reporting, and strong follow-up habits.
• Problem-solving mindset: diagnose issues, propose options, and implement fixes quickly; escalate thoughtfully when needed.
• Adaptability: shift tone and channel strategy based on customer type (B2C education vs B2B software) and market feedback.
• Resilience under pressure: able to meet intake timelines, handle last-minute changes, and stay calm when campaigns underperform.

TOOLS & PLATFORMS:

• Ads: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager; optional: programmatic platforms
• Analytics: GA4, Google Tag Manager, Looker Studio (or similar dashboards)
• CRM/Automation: HubSpot (preferred) or equivalent
• Content/Creative: Canva, Microsoft 365, CMS/website tools
• Project/Collaboration: Teams/Slack, task tracker (Asana/Trello/ClickUp)

RESPONSIBILITIES:

• Develop a practical digital marketing plan for each organization (objectives, audience/personas, channel mix, budget allocation, KPIs, campaign calendar).
• Plan, build, launch, and optimize paid campaigns across Google Ads (Search/Display), Meta (Facebook/Instagram), and LinkedIn (B2B for Alebex).
• Daily/weekly campaign monitoring and optimization: creative testing, audience targeting refinement, bid/budget adjustments, and QA of live ads.
• Write high-quality copy: ads, landing pages, email nurtures, webinar/event promos, and short-form product/program messaging; adapt tone for B2C vs. B2B.
• Coordinate landing pages and conversion tracking with the web team; maintain clean UTMs and ensure GA4/GTM conversion tracking is accurate.
• Manage CRM/automation (HubSpot or similar): contact hygiene, lead routing, email campaigns, workflows, chatflows, forms, and basic lead scoring support.
• Conduct quarterly competitive checks and simple market insights (what competitors are promoting, channel trends, and creative benchmarks).
• Identify problems early (tracking gaps, disapproved ads, weak creative, poor lead quality) and implement solutions; escalate thoughtfully when needed.

HOW TO APPLY:

If you are interested in the above position and would like to apply, please e-mail the following to , using the subject line, "[Your Full Name]_Digital Marketing Officer 2026."

Please submit:

• Your resume
• A short note (5-8 sentences) describing a digital campaign you owned end-to-end, including the measurable results
• Optional but encouraged: 1-2 writing samples (e.g., ad copy, landing page, email, or blog content)

Please note that applications missing the required materials will not be accepted. Only shortlisted applicants will be contacted. No Phone calls please.

Selected candidates may be asked to complete a short practical assignment to demonstrate strategy, writing, and campaign planning skills.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Thank you

Job Types: Full-time, Permanent

Pay: $55,000.00-$72,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Ability to commute/relocate:

• Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (preferred)

Experience:

• Digital marketing: 3 years (required)

Language:

• English (required)

Work Location: In person