Director, Franchise Leadership

Location(s):

Canada

City/Cities:

Toronto

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 28, 2025

Shift:

Job Description Summary:

Position Title: Director, Franchise Leadership - Channel - Canada (R
Primary Location: Applicants must currently reside in, or be willing to relocate to the Toronto, ON, Canada area.
Travel: Up to 25% travel with an expectation to be in the office 3 days a week.
Education: Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.

Position Overview:

The Director Franchise Operations - Channel serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.

What You'll Do for Us

• Responsible for weekly/monthly performance management with GMs and other key stakeholders, which includes reporting on commercial metrics (SOVI, CDE, NNO, tie-ins), volume, revenue, share, and transaction metrics. 

• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.

• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.

• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.

• Act with agility when needed to collaboratively build contingency plans that prioritize key initiatives to ensure we deliver annual business plan performance.

• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.

• Be the SME for Large Store, Small Store and FSOP Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan.  Participate in all channel planning routines from Atlanta.

• Provides Bottler performance feedback to Franchise Leadership "serving as voice of the market."

• Monitor's market conditions and reports competitive activity to management, Bottler and local associates to understand program effectiveness and any implementation barriers.

• Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.

• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

What You'll Need

Qualifications & Requirements:

• Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.

• 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.

• Must have experience with annual business planning, forecasting, customer and distributor management and demonstrate a track record for delivering positive volume and revenue results. 

• Understanding of channel marketing, commercial planning and strategy and competitive analysis and how to utilize this knowledge to drive sales.

• Must possess excellent relationship building skills, as well as strategic leadership abilities.

• Must possess excellent relationship building skills, as well as strategic leadership abilities.

• Demonstrate excellent influencing, selling, negotiating, relationship building and storytelling abilities.

• Demonstrate strong time management capabilities, attention to details, the ability to prioritize quickly and take risks as well as thrive in ambiguity.

• An understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales are ideal.

• Strong data literacy, problem-solving and analytical skills are ideal.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.  

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  

• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills:

Annual Business Planning, Business Integrations, Business Plan Implementation, Business Planning, Capacity Planning, Channel Management, Channels Strategy, Communication, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Execution Excellence, Financial Performance Management, Market Dynamics, Negotiation, Negotiation Strategies, Revenue Growth Management, Strategic Leadership, Teamwork, Value Chain Economics

Pay Range:

$146,000 - $171,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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