Senior Specialist, Sales and Marketing

Position Summary
This newly created role plays a critical part in supporting business growth through strong relationship management, effective communication, and strategic coordination of marketing and sales initiatives. The successful candidate will collaborate closely with internal teams and external partners to deliver exceptional service, manage product and delivery processes, and ensure timely execution of go-to-market plans. If you thrive in a fast-paced environment, have a passion for the golf and apparel industry, and enjoy working on projects that blend creativity with operational excellence, this position offers an exciting opportunity to make an impact.

Essential Functions And Key Responsibilities

• Build and maintain strong relationships with internal teams and external sales partners to deliver excellent service for green grass and strategic accounts.
• Support problem-solving and track product and delivery issues for internal and external customers.
• Monitor industry trends and identify sales opportunities through market data analysis.
• Communicate sales programs, policies, and marketing initiatives clearly; ensure marketing spend aligns with budget in collaboration with the Associate Director, Sales & Brand Marketing (Sun Day Red).
• Coordinate development of sales support materials and programs, including seeding and promo budgets.
• Manage marketing order book processing and tracking for events and individual orders.
• Forecast new product needs and oversee in-house marketing inventory.
• Collaborate with the Associate Director to execute the annual marketing plan.
• Work with Product and Global teams to ensure timely delivery of sales tools.
• Assist with distribution of seasonal line content (sell sheets, order forms, sales tools) across channels.
• Provide product content (images, SKU listings, features & benefits) for accounts and internal teams.
• Support development and distribution of custom sales tools and collateral (catalogs, visuals, images).
• Organize and distribute inbound deliveries (samples, sales tools).
• Maintain effective training partnerships with account locations.
• Perform other duties as required.

Knowledge And Skills Requirements

• Exceptional communication skills with the ability to present ideas effectively to diverse audiences.
• Strong organizational and time management abilities.
• Solid knowledge of Sun Day Red products.
• Experience with graphic design and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint).
• Familiarity with TaylorMade Golf operating systems (Oracle, B2B, Business Objects) is preferred.
• Proven ability to work collaboratively in a team-oriented environment.

Education, Work Experience, And Professional Certifications

• Bachelor's degree in Business, Marketing, or a related field preferred.
• Knowledge or experience in the golf and/or apparel industry preferred.
• Experience coordinating and managing events.
• Experience managing budgets effectively.

Work Environment / Physical Requirements

• Frequent travel (25%) to support events, high performance players, customers, and golf course visits within Canada.
• Must be able to lift and move heavy objects up to 50 pounds.
• Ability to work evenings and weekends as needed
• Primarily office environment.
• Must be able to work extended hours as needed.
• Travel to support events, customer, and HQ visits

The above description is intended to show in general terms, the responsibilities for which the position exists and the type, level and work which must be satisfactorily performed in order to be successful in the position. However, this description is not intended to be an all-inclusive listing of work requirements nor an all-inclusive list of skills and abilities required to do the job. While this is intended to be an accurate reflection of the current position, employees are expected to remain flexible in the type of work they are prepared to undertake and management reserves the right to add, modify, change or rescind the duties, responsibilities and activities at its sole discretion, or to make reasonable accommodations so that qualified employees can perform the essential functions at any time with or without notice in appropriate circumstances.

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.