Current jobs related to Senior Associate Lifecycle Marketing - Toronto, Ontario - Capital One

  • Senior Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Neo Financial Full time

    Join us to build a more rewarding financial future for all CanadiansAt Neo, we're on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn't for everyone. It's complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is...

  • Senior Manager, Partner Lifecycle Marketing

    3 days ago

    Toronto, Ontario, Canada Opendoor Full time

    LocationThis is an in-person role that requires performing all job responsibilities from the Toronto, Ontario office location. Candidates must be based within a 50-mile commuting distance of the Toronto office, and able to be physically present in the office 4 days a week.About The RolePartners and agents represent a strategic growth lever for Opendoor....

  • Director, Lifecycle Marketing

    5 days ago

    Toronto, Ontario, Canada Kensington Full time

    Overview The Director, Lifecycle Marketing leads Kensington's customer-journey Centre of Excellence, a dedicated function responsible for driving repeat travel, direct lead growth, and customer lifetime value across all Kensington brands (Tours, Cruise, UltraLuxe, Vacations). Reporting to the VP, Marketing & Partnerships, this role owns the end-to-end...

  • Director, Lifecycle Marketing

    1 week ago

    Toronto, Ontario, Canada Range Full time

    Overview The Director, Lifecycle Marketing leads Kensington's customer-journey Centre of Excellence, a dedicated function responsible for driving repeat travel, direct lead growth, and customer lifetime value across all Kensington brands (Tours, Cruise, UltraLuxe, Vacations). Reporting to the VP, Marketing & Partnerships, this role owns the end-to-end...

  • Director, Lifecycle Marketing

    3 days ago

    Toronto, Ontario, Canada Kensington Full time

    Kensington delivers the world's most personal travel experiences. We bring to life each client's desire to travel in a way that's tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.We achieve this...

  • Director, Lifecycle Marketing

    5 days ago

    Toronto, Ontario, Canada Kensington Full time

    Kensington delivers the world's most personal travel experiences. We bring to life each client's desire to travel in a way that's tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.We achieve this...

  • Director, Lifecycle Marketing

    5 days ago

    Toronto, Ontario, Canada Kensington Full time

    Kensington delivers the world's most personal travel experiences. We bring to life each client's desire to travel in a way that's tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.We achieve this...

  • Intern, Lifecycle Marketing

    1 week ago

    Toronto, Ontario, Canada Wealthsimple Full time

    Your career is an investment that grows over timeWealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We're the largest fintech company in...

  • Lifecycle Marketing Manager, RBCx

    2 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you'll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...

  • Intern, Lifecycle Marketing

    1 week ago

    Toronto, Ontario, Canada Wealthsimple Full time

    Your career is an investment that grows over timeWealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We're the largest fintech company in...

Senior Associate Lifecycle Marketing

2 weeks ago

Toronto, Ontario, Canada Capital One Full time

161 Bay Street , Canada, Toronto,Toronto, Ontario,

Senior Associate Lifecycle Marketing

About Capital One Canada.
For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our customers, in our associates, and in talent like you

About The Role
The Senior Lifecycle Marketer will partner closely with teams across marketing, product, design, strategy and research to influence how we can fuel acquisition growth with prospective customers who have entered the Capital One ecosystem. They will execute strategies to optimize the acquisition funnel with our existing products and programs, while also assessing new opportunities through the lens of our prospects' needs, all with the goal of driving long-term business growth, so that we can help even more Canadians succeed with credit.

  • Customer-Centered: You are obsessed with ensuring that what we do is with the prospective customer in mind, and aren't afraid to advocate for this in every room, leveraging customer data and insights to make informed decisions.
  • Competitive Expert: You stay on top of industry trends and understand the competitive landscape to inform strategic decisions and ensure your peers are equipped with the learnings they need to be successful.
  • Project Manager: You can effortlessly lead projects by developing highly detailed workback schedules and ensuring all elements of the project are on track by working with teams across the organization.
  • Problem Solving Expert: You are able to autonomously identify, action and solve problems while ensuring stakeholders are well informed along the way.
  • Strategy & Risk Focused: You use strategic frameworks that balance business and customer value, and translate a customer problem into actionable solutions.
  • Experiment Design Expert: You are naturally curious and are able to seamlessly strategize, design, and execute tests to enable ongoing learning and optimizations.
  • Relationship Builder: You have proven experience in collaborating with internal teams (i.e., Business and Data Analysts, Marketing, Legal, Creative, Product) to ensure projects are delivered on-time, within budget and meet our intended objectives.
  • Brand-Led Mindset: You include a diverse range of marketing tools and stakeholders in marketing programs. You use a range of creative thinking and storytelling to solve problems and drive organizational alignment.
  • Creative Eye: You have an eye for what makes creative great, ability to provide valuable feedback and guide your team on optimizing for various channels.

Your Responsibilities
What you'll do as an Acquisition Lifecycle Marketer:

  • Drive growth in the amount of new accounts we book by identifying areas of drop-off in our prospect journey and developing marketing strategies to capture them.
  • Deploy personalized, targeted cross-channel email campaigns managing from creative briefing through to launch and results assessment.
  • Partner with analysts and marketing partners to develop tests that determine the optimal way to communicate, support and optimize the prospect experience.
  • Leverage customer data, test results, research and observations to craft actionable insights that help inform optimal lifecycle marketing strategies and product decisions.
  • Influence product and program roadmaps by bringing to the table your deep expertise of our customer, and competitive landscape to drive growth.
  • Partner with our research teams to oversee the execution and optimization of our research roadmap to effectively evaluate growth opportunities and marketing strategies.
  • Develop and conduct regular competitive reviews to help inform product strategies, testing agendas, and marketing tactics (i.e. messaging, channels, and segmentation & targeting strategies).
  • Educate the core team (and beyond) on the best way to engage with our customers to help influence how we develop products, make decisions and prioritize our efforts

Basic Qualifications:

  • 2+ years experience in a Lifecycle marketing role with a strong analytical background
  • 2+ years experience designing and executing tests and campaigns across email, SMS, Web and in-app
  • 2+ years experience with Salesforce Marketing Cloud
  • Previous experience working with an internal or external creative design team
  • Previous experience working with internal or external research teams to design and execute studies
  • Proficient with Excel or Google Sheets to interpret data

Preferred Qualifications:

  • Bachelor's degree in Marketing, Commerce or related field
  • Experience in basic coding and/or data visualization (e.g. SQL, Python, Tableau, QuickSight)
  • Excellent communication skills with the ability to communicate complex topics with a variety of audiences
  • Experience collaborating with cross-functional partners such as analytics, product, creative, data, channel teams to execute projects effectively
  • Experience self-directing and being able to manage end-to-end campaign workstreams, including strategy, delivery and reporting
  • Experience in SEO

Working at Capital One.
Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.

Live well—physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year—and much more—you'll discover that Capital One is committed to helping you live your best life.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).