Communications Strategist

Are you a strategic communicator with a passion for storytelling? Join Peel Regional Police – one of Canada's most progressive police services – and help shape the future of public safety communications.

As a Strategist–Communications, you'll directly work with command pillars to plan and deliver strategic communications, advising on the stories that matter most to our communities and collaborating on how to tell them effectively – meeting audiences where they are. You'll partner across teams to create campaigns and content that engage, inform, and build trust with our communities. Successful candidates will have excellent relationship building, project management and communications planning skills with an ability to measure impact and share insights across teams.

What you will do:

• Collaborate with clients, external agencies, partners and media outlets. Interpret and define internal and external communication needs; provide expert communications and editorial advice to identify toolkits for target audiences.
• Develop and implement communication plans that meet the client's needs and support the Strategic Plan and its objectives. Identify risks and refine client objectives by proposing tailored and specialized communication strategies.
• Respond to inquiries from employees, senior management, the public and external agencies regarding corporate services and programs, special events and strategic priorities.
• Develop communications strategies and tactical support by gathering, writing and coordinating photographs, videos and text material for a variety of communication mediums, including internal communications tools as well as external publications, brochures, pamphlets and programs produced by Corporate Communications.
• Manage the execution of content calendars to ensure target goals and dates are met. Regularly measures campaign performance and trends to report against objectives and uncover opportunities on social media.
• Interact with PRP social media accounts by writing social posts for specific channels, using best practices for high value content to achieve engagement with the public and creating better brand awareness.
• Mitigate risk to the PRP brand by identifying issues and providing strategic advice and recommendations.
• Create, recommend, implement and maintain tracking tools to help team members and key stakeholders understand the processes and timelines of projects.
• Gather, analyze and detect threats to the brand and opportunities to avoid harm to the reputation by authoring presentations to Chief's Management Group and other key stakeholders. Liaise with Advisory Councils, providing regular info sessions and representing the organization with regular presentations.
• Act as authority on communications strategy, social media best practices and communications tactics by providing in-person training and developing training materials.
• Perform additional duties as assigned.

Enough about us, lets talk about you.

What You Bring:

• A University Degree in Communications, Digital Marketing, Journalism, English or equivalent, or an equivalent combination of education and experience. International Association of Business Communicators Accreditation, CPRS or equivalent certification preferred.
• A minimum of 5 years of experience in Journalism, Digital Media or Communications and in interpreting data from social media platforms.
• Working knowledge of social and traditional media scanning tools and platforms.
• Demonstrated knowledge of communications principles.
• Demonstrated intermediate knowledge of related computer applications pertinent to the function.
• Demonstrated experience leading large scale communication campaigns.
• Demonstrated editorial and/or newsroom experience.
• Demonstrated organizational skills.
• Demonstrated project management skills.
• Demonstrated oral communication and interpersonal skills.
• Superior writing and editing skills.
• Demonstrated analytical and problem solving skills.
• Demonstrated ability to work in a cooperative environment to gather information from across the organization and generate communications.
• Ability to work independently and collaboratively as a team.
• Valid Ontario Driver's Licence (Class G) with full driving privileges.

What we offer:

The
salary range for this permanent, full-time position
is
$71, $120,727.00
per annum. Peel Regional Police offers a highly competitive compensation package; applicants will be considered for the top end of the range
($98, $120,727.00)
based on experience. The salary is complemented with a comprehensive benefit program, including employer-paid Health/Dental and Life Insurance; and the OMERS Pension Plan effective upon hire.

Peel Regional Police is committed to providing resources and development opportunities for continual growth of staff. This includes (but is not limited to) providing internal opportunities, tuition reimbursement for continuing education, free on-site learning/training programs and providing any required equipment to support the safe and effective delivery of services.

Peel Regional Police is committed to ensuring the health and wellness of its employees and offers many programs and services in support of work-life balance and both personal and professional wellness. From hybrid remote working arrangements
,
wellness protection for you and your family, state-of-the-art fitness facilities available to you free of charge, to structured programs to nurture your intellectual, physical and emotional wellness, we've got you covered.

About us:

Peel Regional Police is the second-largest municipal police service in Ontario and the third largest in Canada, serving more than 1.5 million residents across Brampton, Mississauga, and Toronto Pearson International Airport. With more than 2,400 police officers and over 1,000 civilian employees, Peel Regional Police is dedicated to meeting the needs of its communities and supporting the health and well-being of all members. Recognized as one of the most progressive, innovative, and inclusive police services in the country, Peel Regional Police remains committed to its vision: A Safer Community Together.

The next step is yours

Qualified persons should apply online at

, referencing
Job ID #500619
, by
Tuesday, November by 10:59 p.m.

Shortlisted applicants will be contacted via email.
Check your inbox regularly, including junk mail.
No agency contact and/or referrals, please.

Applicants in consideration for hire shall be subject to a thorough background investigation that includes, but is not limited to, police checks with local, provincial and out-of-country law enforcement agencies, if required, education credentials, credit and financial inquiries, and personal and work references.

Peel Regional Police is committed to fairness and equity in our recruitment and selection process, and in building and retaining a talented and diverse workforce representative of the community we serve.

As an equal opportunity employer, Peel Regional Police is dedicated to fostering an inclusive and accessible work environment and committed to accommodating the needs of applicants under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). We encourage applicants to inform Recruitment and Staff Support of any accessibility needs to ensure they are accommodated throughout the recruitment and selection process.