Senior Manager, Product Marketing

Job Description

Senior Manager, Product Marketing

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Build the future with us 

If you thrive at the intersection of investment insight, storytelling, and advisor engagement, this role is where you can make a tangible impact.

You'll help shape how advisors understand and adopt the iA Clarington mutual fund lineup, working with experts across Product Development, Product Management, Sales, Investments, Compliance, and Marketing to build compelling product narratives, lead go‑to‑market execution, and deliver advisor and investor‑facing content that drives confidence and adoption and fuels asset growth.

Embedded within iA Wealth Product Management & Marketing and focused primarily on the iA Clarington product suite, the Senior Manager, Product Marketing develops product positioning, builds go‑to‑market programs, and orchestrates multi‑channel promotion and distribution to drive sales success. This role translates and packages investment and product information into market‑ready narratives and campaign assets that are highly influential, positioning iA Clarington and its products at the forefront of advisor recommendations for their clients.

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What you'll accomplish with us 

 As a Sr Manager, Product Marketing, you'll be at the core of our mission. Here are the main responsibilities: 

Product Positioning & Narrative Development

• Develop clear, differentiated positioning for the iA Clarington mutual fund lineup.

• Translate investment insights, product strategy, and market context into concise, compelling advisor‑ready narratives.

• Ensure product messaging integrates seamlessly within iA Wealth's broader marketing and brand strategies.

Go‑to‑Market Leadership

• Lead product marketing for fund launches and enhancements to deliver impactful, sales-driven results.

• Partner with Product Development, Product Management, Sales, Investments, and Compliance to deliver coordinated, high‑quality go‑to‑market plans.

• Prepare marketing briefs and guide creative teams to produce presentations, one‑pagers, digital assets, and sales tools.

Campaign & Promotional Distribution Strategy

• Direct the creation and distribution strategy of all promotional components across campaigns, including event invitations, registration pages, landing pages, email journeys, social/digital placements, and field‑enablement packages.

• Define audience targeting, channel mix, sequencing/cadence, and measurement to maximize advisor reach and engagement.

• Ensure promotional workflows and content are timely, accurate, and aligned to product priorities.

Advisor & Sales Enablement

• Develop advisor‑facing product materials, including positioning summaries, competitive comparisons, sales ideas, and talking points.

• Work with Sales to incorporate field feedback and continuously improve materials.

• Provide timely product and market commentary – that complements standard reporting from Product Management - derived from PM/Investment sources.

• Lead the Funds-in-Focus program and maintain a heightened level of support for campaigns, including proactive content planning and timely updates.

Event & Due Diligence Content

• Create and support highly engaging content for advisor due diligence meetings, roadshows, and market events.

• Collaborate with Compliance to ensure all materials meet regulatory standards.

Insights & Analytics

• Leverage performance data, flows, market trends, and competitor insights to inform positioning and content.

• Support evidence‑based storytelling that enhances advisor understanding and engagement.

Compliance & Quality

• Uphold rigorous standards of accuracy and compliance across all product materials.

• Partner with Compliance and internal stakeholders to meet regulatory and internal review requirements.

Cross‑Functional Collaboration

• Work closely with Product Development, Product Management, Sales, Investments, Compliance, and Marketing to align priorities and deliver consistent advisor‑focused messaging.

• Integrate product promotion into broader Wealth marketing initiatives and advisor engagement programs.

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What could accelerate your success in this role 

 We're looking for someone who: 

• University degree in Marketing, Business, Finance, Economics, or related field.

• 5+ years of progressive experience in product marketing, product management, or sales directly within asset management.

• Strong understanding of mutual funds, capital markets, and the advisor distribution model.

• Demonstrated ability to simplify complex investment concepts for advisor audiences.

• Strong collaboration skills across cross‑functional teams.

• Excellent writing, communication, and project management abilities

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Why you'll love working with us 

· A work environment where learning and development merge with a collective pursuit of excellence; 

· A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed; 

· The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces; 

· Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more 

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Apply now and get ahead of your career, where your talent really belongs 

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Still unsure about applying?  

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you 

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The base salary range for this position ranges from $120, 000 - $140, 000 annually

Location(s)Toronto, OntarioOther Possible Location(s)
CompanyIA Clarington Inc.Posting End Date Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we're invested in you.

* iA Financial group includes of the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto  Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

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