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Product Marketing Manager

9 hours ago

Toronto, Ontario, Canada Questrade Financial Group Full time $120,000 - $150,000

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. 
 
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
 
At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences. 

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What's in it for you as an employee of QFG?

  • Health & wellbeing resources and programs 
  • Paid vacation, personal, and sick days for work-life balance
  • Competitive compensation and benefits packages
  • Work-life balance in a hybrid environment with at least 3 days in office
  • Career growth and development opportunities
  • Opportunities to contribute to community causes
  • Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We're looking for our next Product Marketing Manager. Could It Be You?

We're looking for a Product Marketing Manager to drive go-to-market strategy for our brokerage products.

In this role, you'll sit at the intersection of product, marketing, and customer experience—shaping how we bring trading platforms, investment tools, and wealth-building products to market for Canadian investors.

This is an ideal role for a PMM who is strategically minded, customer-obsessed, and passionate about making investing accessible. 

You'll own positioning and messaging for key product lines, partner with product teams to influence our roadmap based on market insights, and work across the organization to ensure our products deliver real value and drive sustained growth. 

From early ideation through launch and optimization, you'll lead go-to-market strategies, inform pricing and packaging decisions, and translate deep customer insights into compelling stories that resonate with aspiring traders and long-term investors alike.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to: 

  • Product Roadmap & Strategy Partnership: Serve as the voice of the customer to inform product roadmap and prioritization for brokerage products. Collaborate closely with Product Management, Design, and Engineering to align product strategy with market opportunities, competitive dynamics, and customer needs across investor segments from active traders to passive portfolio builders.
  • Go-to-Market Planning: Develop and own end-to-end go-to-market strategies for new trading features, platform enhancements, and investment product launches. Validate that launches are grounded in customer research and tied to measurable business outcomes including adoption, engagement, and revenue growth.
  • Positioning & Messaging: Create differentiated positioning and messaging frameworks that articulate product value across the customer journey. Translate complex financial products and trading capabilities into clear, benefit-focused messaging that respects customer sophistication and avoids industry jargon.
  • Customer & Competitive Insights: Lead research initiatives including customer interviews, surveys, usability testing, and competitive analysis to understand investor behaviors, pain points, and unmet needs. Translate insights into actionable recommendations for product strategy, messaging refinement, and market positioning.
  • Cross-Functional Collaboration: Partner with Product, Growth Marketing, Brand, Sales, Customer Experience, Compliance and other teams to create cohesive customer experiences. Act as the central hub connecting customer insights, product capabilities, and marketing execution.
  • Lifecycle Marketing Partnership: Collaborate with Lifecycle Marketing to develop customer journey strategies that drive activation, engagement, and retention. Provide product insights and messaging frameworks that inform onboarding experiences, feature adoption campaigns, and customer education programs across lifecycle stages.
  • Performance Analysis & Optimization: Define success metrics for product launches and marketing initiatives. Partner with Analytics team to track adoption, engagement, and customer feedback, using data to continuously optimize positioning, messaging, and go-to-market approaches.

So are YOU our next Product Marketing Manager? You are if you…

  • Have 5+ years of product marketing experience, preferably in fintech, financial services, or consumer technology 
  • Have a proven track record of launching products that drive adoption and deliver measurable business outcomes
  • Are a strategic thinker who can translate complex financial products into compelling customer narratives
  • Are deeply customer-centric—you engage with customers regularly and translate those insights into positioning that resonates across segments
  • Take pride in being the voice of the customer when they're not in the room, advocating for user needs in product and strategy discussions
  • Have exceptional project management skills and can lead cross-functional initiatives with multiple stakeholders to hit ambitious deadlines
  • Are metrics-driven—you define KPIs, create measurement frameworks, and use data to inform decisions and demonstrate impact
  • Excel in fast-paced environments, have a bias for action, and demonstrate strong ownership of outcomes
  • Have strong written and verbal communication skills with ability to influence senior stakeholders

Compensation Information:

  • Base salary range: $120,000 - $150,000
  • The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

 

Sounds like you? Click below to apply

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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us. 

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review. 

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.