Sr. Marketing Manager, Private Sector

Waterloo / Ontario

Marketing – Marketing /

Full-Time /

Hybrid

Who We Are; What We Do; Where We're Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You'll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you

Role Summary:

The Senior Marketing Manager, Private Sector, is responsible for strategically driving the growth and success of the Private Sector product portfolio through innovative, data-driven marketing initiatives. This role sets the direction for global campaigns, leads cross-functional teams, and partners closely with senior sales and product marketing leaders to deliver measurable business impact. The Senior Marketing Manager is accountable for pipeline and revenue targets.

• • Define and execute the annual marketing strategy for the Private Sector portfolio, aligning with company objectives and market opportunities.
• Own pipeline and revenue targets, leveraging analytics to optimize campaign performance and resource allocation.
• Lead cross-functional teams to deliver integrated, multi-channel marketing programs that drive new logo growth and build sales pipeline.
• Represent Private Sector marketing meetings, providing strategic updates and insights on program performance and market trends.
• Oversee new product introductions for private sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans.
• Drive the go-to-market strategy for the annual industry report, collaborating with external vendors and cross-functional teams to deliver impactful content and promotional campaigns.
• Lead the development and execution of Account Based Marketing (ABM) campaigns, including digital, email, chatbot, and event experiences.
• Act as a liaison to the private sector BDR and sales teams, ensuring alignment and effective delivery of marketing programs.
• Identify and recommend content needs, focus areas, and gaps related to the private sector portfolio. Work with marketing stakeholders to build programs and campaigns that address these needs and achieve pipeline targets.
• Provide regular reporting and analytics on program effectiveness offering actionable insights to improve performance and outcomes.
• Manage the Private Sector marketing budget, track spending, and oversee invoice processing.
• Stay up to date on private sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
• Manage external marketing vendors, ensuring high-quality deliverables and strategic alignment.
• Provide regular reporting and actionable insights on program effectiveness, recommending improvements to maximize outcomes.
• Other responsibilities, as assigned

• • Bachelor's Degree in Business or Commerce, or equivalent experience
• 8+ years of experience in marketing program management, channel marketing and B2B marketing
• Proven experience managing external vendors/agencies and complex, time-sensitive projects
• Demonstrated strategic thinking, creative problem-solving, and leadership skills.
• Self-starter with a drive to succeed and adapt to new technologies.
• Strong communication, presentation, and analytical abilities
• (Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Demandbase, Salesloft, ZoomInfo, Zapier, and AI Solutions.
• May be required to travel / out of country travel

• • We're looking for candidates that can provide examples of how they demonstrated Magnet CODE in their previous experiences.
• CARE -We care about each other and our mission to make a difference in the world.
• OWN -We are accountable for or results – while never forgetting to act with integrity, empathy, and respect.
• DEDICATE -We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
• EVOLVE -We are constantly innovating and exploring new ways to work together to make an impact with our work.

• • The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

• Compensation Range:

• MIN: $72,1000 - MID: $103,000- MAX: $123,600 Currency: CAD

• Magnet is proud to offer benefits such as:

• Generous time off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees & resource groups
• Healthcare and retirement benefits

Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you're interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact [email protected] should you require any accommodations.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position's job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.

US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.