Performance Marketing Strategist

1 day ago

Toronto, Ontario, Canada Sweat Pants Agency Full time

Media buying has changed.

In 2026, a great media buyer is not just a button pusher.

They understand the full system:

  • creative
  • offer
  • conversion rate
  • platform dynamics
  • competition
  • what to test next

At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta and TikTok ads for DTC and ecommerce brands.

This role is for someone who can run paid media and also think like a marketer.

You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.

If you love following SOPs and repeating the same campaign structure forever, this is not the job.

If you love thinking, testing, and building frameworks that win, keep reading.

Requirements

You have proven performance marketing results
  • Track record managing paid media accounts with real spend
  • Experience with DTC and ecommerce brands (preferred)
  • Strong understanding of testing and scaling
You are a strategist, not a robot
  • You challenge assumptions and adapt fast
  • You do not blindly follow "best practices"
  • You can explain what you are doing and why
You understand creative is the lever
  • You can build a creative testing roadmap
  • You can pull insights from reviews, competitor ads, and ad comments
  • You can work with editors to create winning ad variations
  • You can help source actor talent when needed
You can diagnose the full funnel
  • You can spot whether performance issues are offer, creative, or conversion
  • You can give clear CRO suggestions to improve landing pages
  • You can think beyond the ad account
You communicate clearly and lead
  • You can confidently speak with clients
  • You can present plans, results, and next steps
  • You stay calm, clear, and proactive
You have ownership and urgency
  • You act like it is your money
  • You move fast and follow through
  • You do not wait to be told what to do

Benefits

Why this role is exciting

This is not a maintenance job.

You will be surrounded by people who move fast, care a lot, and take the work seriously.

We test aggressively.
We learn quickly.
We build frameworks that scale.

You will work on real brands with real budgets

You will manage accounts that spend meaningful dollars and require real thinking.

You will not be stuck doing small tweaks all day.

You will sharpen your creative strategy skills

Most media buyers never learn creative strategy.

Here, it is part of the job.

You will build testing roadmaps, develop angles, and learn what makes ads win at scale.

You'll own creative briefs, and you'll work with our video editors and designers.

You will grow into senior strategy

We want people who want more responsibility.

If you perform, you will grow.

More ownership.
More influence.
More autonomy.

You will work with a team that respects high standards

We value:

  • ownership
  • urgency
  • clear communication
  • being direct
  • being easy to work with
  • doing great work without drama

If that sounds like your kind of environment, you will love it here.

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