Principal Embedded Engineer

Come Dream with Us at Hatch

There's nothing like a great night's sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here's the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it's stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That's where we come in. At Hatch, we're on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We've designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

The Opportunity

We're seeking a Staff or Principal Firmware Engineer to serve as a technical lead and architect for Hatch's embedded systems. This role is ideal for an experienced engineer who thrives at the intersection of hands-on problem solving and strategic technical leadership.

You'll own the architecture and technical direction of Hatch's connected device platform—designing scalable, reliable, and maintainable systems that power our family of sleep products. This is a hands-on technical leadership role — part systems thinker, part expert debugger, and part mentor — shaping how Hatch helps build healthy sleep habits.  You'll help define the technical architecture across low-level firmware, connectivity (BLE, Wi-Fi), OTA, and real-time system design, ensuring reliability at scale across millions of devices in the field.

This role reports to the VP of Embedded Engineering and collaborates closely with leaders across Hardware, Mobile, Backend, and Product to deliver seamless, delightful user experiences.

What You'll Do

Within 3 Months

• Learn our firmware architecture, development process, and hardware ecosystem.
• Contribute to and build context within the firmware codebase to understand key design patterns and dependencies.
• Develop a deep understanding of the product roadmap to start envisioning the future architecture of Hatch's connected devices.

Within 6 Months

• Participate in incident triage (disconnects, crashes, regressions) and guide structured root-cause analysis and long-term remediation.
• Develop a comprehensive understanding of our current embedded architecture and clearly articulate its strengths and limitations.
• Champion engineering best practices—mentoring engineers, raising the technical bar, and fostering a culture of craftsmanship, accountability, and innovation.

After 1 Year

• Debug and resolve the most challenging issues in the system, setting the standard for technical excellence.
• Architect and lead refactors of large, complex areas of the system to improve reliability, performance, and scalability.
• Define and drive the team's technical direction, from coding standards to architectural evolution and next-generation system design.
• Lead the design and implementation of firmware for Hatch's next generation of products, ensuring alignment with company goals and product strategy.

What You'll Bring

• 10+ years of firmware or embedded systems engineering experience, including proven technical leadership.
• Hands-on technical leadership style. Comfortable writing production code, unblocking engineers, and making pragmatic architectural decisions alongside setting technical direction.
• Deep knowledge of firmware development for connected or IoT devices; experience with ESP32/FreeRTOS  in low-latency, resource-constrained environments is a strong plus.
• Expertise with wireless communication protocols (BLE, Wi-Fi), over-the-air (OTA) update systems, and low-power system design.
• Strong understanding of embedded observability and testability, including structured logging, diagnostics, and automated integration testing.
• A track record of mentoring engineers and fostering a high-performance, growth-oriented environment.
• Active interest in leveraging AI tools to improve development velocity and open new ways to deliver value to our customers.
• Experience with hardware design or close collaboration with electrical engineering teams is a plus.

Why You'll Love Working at Hatch

We're a certified Great Place to Work 94% of our employees say Hatch is a great place to work.

You'll work with an amazing leadership team that truly values employees and leads with our company values every day.

We help people sleep better Our products make a meaningful impact on people's lives.

Our team is collaborative, fun, and full of brilliant minds.

We're backed by world-class investors and growing fast

We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

Meaningful equity—you're an owner here

401(k) match (no vesting schedule)

16 weeks of fully paid parental leave

16 free therapy sessions (for you + one other adult in your life)

Financial support for family planning

Remote office + monthly internet reimbursement

Friends & family discounts on Hatch products

Exclusive discounts on travel, entertainment, and top retail brands

And so many more spontaneous perks

About Hatch

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. 

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We'd love to hear from you Apply now and join us in making great sleep a reality for all.

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