Director of UX

There's nothing like a great night's sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here's the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it's stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That's where we come in. At Hatch, we're on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We've designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

We are seeking a Director of Product Design with a passion for creating simple and delightful new product experiences. You'll lead a talented team and tackle complex product challenges across mobile app, audio and hardware UX. Your depth of expertise in UX, design systems, hands-on execution, and prototyping will help us ship beautiful, intuitive products that our customers fall in love with as they drift off to sleep. This role is both visionary and executional: you'll define design strategy, help shape the design culture, and partner closely with product, engineering, and research to deliver experiences that make Hatch synonymous with better sleep and better health.

Join our growing team as we dream up new experiences that leverage our unique ecosystem of hardware, software, and content. As a Product Design Director, you'll play an essential role guiding our teams towards more seamless product experiences, keeping our customers at the center of every decision we make. We're looking for someone with an entrepreneurial mind who can quickly storyboard future visions and design scrappy prototypes to inform new opportunities for our evolving products – all while collaborating cross functionally to bring insight-driven experiences to life. 

Leadership & Vision

• You've managed and grown high-performing design teams; fostering craft excellence, innovation, and a customer-centered approach.
• You can paint a compelling vision of the future; grounded in customer insight and business strategy; and inspire cross-functional teams to rally behind it.
• Champion design thinking across the team, advocating for usability, accessibility, and craft excellence as drivers of business impact.

UX/UI & Product Expertise

• You bring deep experience in mobile product design (iOS + Android) with proven success translating complex ecosystems—whether IoT, content-rich, or service-oriented—into seamless, elegant user experiences.
• You're equally comfortable imagining "what's next" and sweating the details that make an experience extraordinary.
• You thrive in ambiguity, using prototypes, experiments, and storytelling to bring clarity and momentum to new opportunities.

Design Systems & Process

• Proven success building and scaling design systems for speed and consistency across teams.
• A strong partner for engineering leaders, focused on high-fidelity implementation and continuous quality improvements.
• Proven experience establishing efficient design workflows, tools, and standards.

Innovation & Emerging Tech

• Experience with AI-driven prototyping, rapid experimentation, and leveraging emerging technologies.
• You are deeply curious and experimental in your adoption of emerging tools and tech and can inspire others to adopt them in their own ways.
• You can translate innovative concepts and experiments into tangible user and business value.

Collaboration & Impact

• You have deep in-house product development experience, ideally paired with consulting/agency work.
• You have exceptional communication skills to influence executives and align cross-functional teams.
• Proven ability to drive measurable impact on product metrics through design leadership.

Within 3 Months:

• Build a solid understanding of our designed experiences and current product ecosystem.
• Form strong collaborative relationships across the design team, research function, PMs, and engineering teams.
• Build strong partnerships with product, engineering, research, and brand leaders—ensuring design is a trusted voice at the table for strategic decisions.
• Immerse yourself in the details of the current experience and navigate how the architecture is evolving to meet our future needs. 
• Understand the Hatch Brand, our design language, and our unique tone of voice and expertise.
• Begin to raise the bar for design quality and consistency, auditing current workflows, systems, and experiences to identify opportunities for improvement.
• Work closely with design and research leads to identify key questions to answer through usability tests, qual, and quant; helping the team iterate and build confidence in design directions. 

Within 6 Months:

• See your work come to life as we constantly improve and update our products.
• Lead the team in delivering breakthrough prototypes and research insights that unlock new product opportunities and de-risk bold bets.
• Influence company roadmaps by framing customer insights as strategic opportunities, helping leadership prioritize 
• Become an advocate and resource for more seamless and consistent user experiences across our ongoing product development efforts.
• Operationalize design excellence by evolving our design system and processes—creating the conditions for speed, consistency, and innovation at scale.
• Serve as a facilitator and thought partner across teams, aligning diverse perspectives into a coherent, inspiring product direction.

After 1 Year:

• Drive the design and launch of a new to the world product that helps people develop healthier sleep habits in collaboration with design, product, and engineering teams.
• Champion a culture of design-driven innovation where rapid experimentation, creative exploration, and user empathy are embedded into how Hatch builds.
• Identify new white space opportunities that align with our brand and business goals, shaping a vision for the next generation of sleep experiences.
• Leave your mark by building a design team and culture recognized for craft, impact, and influence—a model for how design shapes company strategy.
• Actively contribute to infusing creativity, play, and learning into our team culture.

• 10+ years of experience in product design, with a strong portfolio that demonstrates both hands-on excellence and the ability to shape strategy and outcomes at scale.
• A track record of launching consumer-facing products across mobile (iOS/Android) and connected ecosystems (hardware, content, services), ideally in health, wellness, or IoT.
• Proven leadership experience: managing, mentoring, and scaling design teams; establishing culture; and raising the bar for quality and innovation.
• The ability to communicate a design vision that inspires teams, influences executives, and drives cross-functional alignment.
• Strategic product sense: fluency in connecting customer insights to business outcomes, balancing visionary thinking with pragmatic decision-making.
• Prototyping and experimentation mindset: comfort with varying levels of fidelity, from quick explorations to polished proofs of concept that inform strategy and accelerate learning.
• Systems thinking: success creating and scaling design systems that increase speed, consistency, and collaboration across teams.
• A passion for design as a driver of health and wellness, and a belief in the role Hatch can play in helping people live healthier, more rested lives.
• Bonus: Experience working at the intersection of software, hardware, and content; knowledge of accessibility best practices; and curiosity about emerging technologies such as AI-powered tools.

We're a certified Great Place to Work 94% of our employees say Hatch is a great place to work.

You'll work with an amazing leadership team that truly values employees and leads with our company values every day.

We help people sleep better Our products make a meaningful impact on people's lives.

Our team is collaborative, fun, and full of brilliant minds.

We're backed by world-class investors and growing fast

We support flexibility with a remote-friendly work environment.

100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

Meaningful equity—you're an owner here

401(k) match (no vesting schedule)

16 weeks of fully paid parental leave

16 free therapy sessions (for you + one other adult in your life)

Financial support for family planning

Remote office + monthly internet reimbursement

Friends & family discounts on Hatch products

Exclusive discounts on travel, entertainment, and top retail brands

And so many more spontaneous perks

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. 

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We'd love to hear from you Apply now and join us in making great sleep a reality for all.