Assistant Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role
This role is responsible for helping support the infant brand portfolio for Reckitt (Canada). The incumbent will support the Infant Senior Brand Manager in the areas of brand strategic direction, consumer understanding and communication to consumers and healthcare professionals, packaging, innovation, and financial performance evaluation. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide cross-functional teams (internal & external), manage conflicting priorities, understand the bigger picture in the context of the work they are being asked to do, and can deal with some ambiguity.

Your responsibilities

Helps build Brand Equity based on Consumer Understanding

• Helps to support brand strategy and equity by creating a strong brand image with consumers and medical customers through strong communication message plan and brand identity
• Analyzes brand, market & competitive trends and recommend suitable actions.
• Supports innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth
• Works with the Analytics team to initiate and manage market research projects to deliver powerful consumer and customer insights. Work with Analytics team and Brand manager to develop these insights into achievable plans.

Brand Performance and Growth

• Supports the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment (competition) on brand performance. Provides recommendations to enhance performance.
• Helps to manage financial requirements including sales, P&L, pricing and sales forecasts against marketing plan objectives

Brand Execution Guidance and Communication

• Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation possible for all channels of execution.
• Provides clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business/brand priorities and objectives.
• Partners with executional channels in digital commerce, medical and retail as well as external agencies to guide all marketing channels as they implement the brand equity ensuring performanc

The experience we're looking for

• University degree (to Bachelors level) in business or science-oriented degree, an MBA is an asset,
• 2-4 years working experience in marketing, research or with a creative agency
• Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
• Must be able to demonstrate strong marketing skills and potential, developed within a CPG, OTC, Pharmaceutical or Nutrition environment.
• Must be able to demonstrate project management experience in a matrix (accountable for results w/o direct line authority)
• Financial management, sales analysis and forecasting

The skills for success

• Builds a collaborative, positive cross functional team environment and strong working relationships with seniors, channels, and outside agencies.
• Is flexible and considers diverse views and perspectives when developing recommendations, providing clear guidance and working with multiple layers of decision makers to gain alignment in direction
• Strong, positive communicator providing big picture understanding, setting expectations for others and influencing others to effectively deliver against brand and business performance
• Ability to manage multiple priorities and see the patterns and big picture in relationships and processes to balance uncertainties and trade-offs to achieve desired business results in a timely manner.
• Proactively seeks feedback and opportunities to learn and improve. Can adjust, adapt, respond and be resourceful in the face of change and maintain equilibrium under pressure
• Effective at delegation and coaching to get things done through others and following up on effectiveness of execution
• Constantly looks for opportunities for improvements in work processes and is proactive in working with others to reach an improved outcome

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.