Email Marketing Manager

2 days ago

CanadaSouth Africa, Canada Onda Full time $80,000 - $120,000 per year
 Email Marketing Manager

We're seeking an experienced Email/SMS Marketing Strategist to work with D2C eCommerce clients. As an email marketing specialist, you will have the opportunity to work with a dynamic team of talented digital marketers to oversee all aspects of email marketing campaigns from research, content creation, to dissemination. This is a remote position.

As our ideal candidate, you will bring a wealth of experience and creativity to the role. You will be responsible for strategizing, developing and executing email marketing campaigns that are effective, engaging, and memorable. You'll work collaboratively with your coworkers across departments to ensure that campaigns meet or exceed expectations, and that our clients' offerings get maximum uptake.

To be successful in this role, you should be able to craft accessible, engaging, and compelling texts that capture the reader's attention. You'll have experience with Klavyio and other email marketing platforms and stay up-to-date on new technological developments that facilitate the dissemination and monitoring of campaign features.
 
 Responsibilities:

  • Develop and implement email and SMS marketing strategies to achieve client goals and objectives

  • Conduct market research and analysis to identify target audiences and create customer segments for campaigns

  • Create engaging and effective email and SMS content that aligns with client brand messaging and voice

  • Collaborate with designers to develop visually appealing email templates and graphics

  • Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions

  • Use customer data and insights to optimize campaigns for maximum engagement and revenue generation

  • Stay up-to-date on industry trends and emerging email and SMS marketing technologies

  • Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations


Skills

  • Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy

  • Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously

  • Experience with email marketing automation platforms, such as Klaviyo

  • Familiarity with SMS marketing platforms and tactics

  • Ability to analyze data and extract insights to inform marketing strategies

  • Understanding of email and SMS marketing best practices and industry trends

  • Creativity and innovation in developing new email and SMS campaign ideas 


Qualifications

  • 5+ years of experience in email and SMS marketing

  • Experience with Klaviyo or other email marketing automation platforms

  • Strong knowledge of email and SMS marketing best practices and strategies

  • Excellent written and verbal communication skills

  • Proficiency in data analysis and reporting tools

  • Ability to work independently in a remote environment

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