Web and Digital Officer

COVID 19 On-Campus Requirements

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to declare their COVID-19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in in-person University activities. These requirements were suspended effective May 1, 2022, but the University may reinstate them at any point.

About Queen's University

Queen's University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us

Job Summary

A Brief Overview

Reporting to the Associate Director, Web and Digital Strategy, the Web and Digital Officer leads initiatives for Queen's Health Sciences websites and digital platforms. The role focuses on web design, user experience, and project coordination, with a strong understanding of equity, diversity, inclusion, marketing, and compliance standards. Working with a big-picture mindset, the Web and Digital Officer ensures digital experiences align with the Faculty's strategic goals and reflect the Queen's brand.

The role supports content editors across multiple sites, providing guidance on layout, structure, navigation, and best practices to ensure brand consistency and accessibility. The Web and Digital Officer also develops and maintains digital marketing plans, conducts market research, analyzes performance, and provides insights and recommendations to strengthen online marketing efforts.

This position creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events. This position initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies. This position develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans. This position also develops, monitors and administers social media marketing budget.

Job Description

What you will do

• Creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events.
• Initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies.
• Develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans.
• Recommend and develop policies, procedures, guidelines and templates for consistency in use across the unit.
• Develops, monitors and administers social media marketing budget.
• Oversees, review and implements website strategy and digital marketing projects.
• Coordinates workflow between the unit and third parties.
• Other duties as required in support of the department and/or unit.

Required Education

• Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience

• More than 3 years and up to and including 5 years of experience.

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

• Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
• Provide effective consultation and advice on non-straightforward and/or complex issues.
• Interaction with others requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the different needs of different audiences.
• Builds relationships, trust and credibility.
• Prioritize and distribute work to deliver objectives on time and to the highest standard.
• Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
• Actively participate in project team meetings and develop individual and unit project plans.
• Lead procedural or technological change within a unit.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Seek information and input to fully understand the cause of problems.
• Appropriately assesses risks before making a decision.
• Contribute to the creation and evaluation of possible solutions.
• Take action to remove obstacles and address problems before they impact performance and results.
• Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
• Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen's is strongly committed to employment equity, diversity, and inclusion in the workplace and encourages applications from Black, racialized persons, Indigenous people, women, persons with disabilities, and 2SLGBTQI+ persons. In accordance with Canadian Immigration requirements, priority will be given to those who are legally eligible to work in Canada.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources

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