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Marketing and Sales Coordinator

2 weeks ago

Toronto, Ontario, Canada Straight Up Health Full time

Job Overview

We are seeking a dynamic and results-driven Sales and Marketing Coordinator to lead our marketing initiatives and drive sales growth. In this role, you'll be at the heart of Straight Up Health's growth. You'll manage our paid ad campaigns, create visually engaging content, and help shape marketing strategies that resonate with parents, youth, and professionals. This role blends creativity with analytics, perfect for someone who's both design-savvy and data-minded.

Responsibilities

  • Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
  • Manage marketing platforms, ensuring optimal user experience and conversion rates.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Oversee SEO efforts to improve organic search rankings and visibility.
  • Create and manage META advertising campaigns to reach target audiences effectively.
  • Collaborate with internal teams to align marketing strategies with product offerings.
  • Utilize Canva (and anything else) for the design of marketing materials and promotional content.
  • Analyze performance metrics using Google Analytics to inform decision-making and strategy adjustments.
  • Manage Google AdWords campaigns to optimize paid search performance.
  • Execute email marketing campaigns that engage customers and drive conversions.
  • Maintain the company website using Squarespace, ensuring content is up-to-date and relevant.
  • Prepare budgets for marketing initiatives, tracking expenses against forecasts.
  • Monitor analytics to assess campaign effectiveness and report on key performance indicators.

Skills

  • Strong knowledge of digital marketing principles and practices, including SEO, email marketing, and social media advertising.
  • Proficiency in Google Analytics, Google AdWords, Squarespace, Canva and more.
  • Excellent research skills with the ability to analyze data effectively.
  • Proven sales experience with a focus on achieving targets and driving revenue growth.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Exceptional communication skills, both written and verbal, for effective collaboration across teams.
  • Creative mindset with the ability to develop innovative marketing solutions.
  • Join our team as we strive to elevate our brand through strategic marketing efforts that resonate with our audience

Job Types: Full-time, Part-time, Internship / Co-op

Pay: $36,047.10-$60,000.00 per year

Education:

  • Bachelor's Degree (required)

Experience:

  • Digital marketing: 1 year (preferred)

Work Location: In person