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Senior Brand Manager
2 weeks ago
The Arnott's Group has a strong portfolio of brands such as Tim Tam, Shapes, Mother Earth, Campbells and continues the 160-year legacy of the Arnott family, making quality, great-tasting food.
Our purpose is simple: to create delicious moments, in all that we do, every day, across everything we make. We foster equality, diversity and sustainability, enable high performance with integrity, balance decisions from the head and heart and delight our customers every time.
In NZ, Arnotts is undergoing a period of extensive brand growth and local investment with the establishment on a new manufacturing facility in Auckland and recent acquisition of the Mother Earth brand.
About the Role:
As the Senior Brand Manager Mother Earth, you will be responsible for managing the marketing deployment of one of New Zealand's most iconic brands. Most of the role will be focussed on Mother Earth's core portfolio and bringing this brand to life for consumers across all the categories it operates. This role will also be the custodian for the Flemings and VP snack brands.
This role offers a rare opportunity to lead & develop nuts/snacking innovation, locally produced at a Hamilton co-manufacturer. You will have end-to-end ownership of the marketing mix for these platforms including insight identification, ideation, NPD development, brand strategy, execution & evaluation, through to launch in store and above the line communications.
On nutritious snacks, this role will pull from a global pool of innovation and be responsible for selecting, planning and executing these launches in market.
This locally led end to end marketing role is perfect for an experienced brand manager who is seeking to take the next step in their marketing career.
What your days look like:
- Develop Mother Earth brand plan setting activity plan for the coming years (AOP and 3-5yr Strategy Plan), addressing and leveraging both local and ANZ initiatives and challenges
- Manage brand budget, making recommendations to Head of Marketing on brand allocations, raise relevant Pos and provide accurate monthly brand spend reconciliation and forecasting
- Responsible for the continued innovation and product improvement for all Nuts and Snacks, in alignment with the broader ANZ ME growth team, including creation of an innovation pipeline based on consumer insights and execution of the plan in market
- Delivery of AOP and share targets across the nutritious snacks and nuts categories
- Develop and execute brand communications & shopper marketing activity to support broader marketing plans.
The Ingredients for Success:
Just like you can't make a Tim Tam without chocolate, there are a few essential ingredients we need for this role. The ideal candidate will have ambition for an accelerated career in Marketing. Including experience working cross-functionally with multiple stakeholders, have confidence in excellent problem-solving skills, superior communication skills and a passion to inspire and delight our customers every time.
- Degree qualified, with solid experience as a brand manager
- Experience in FMCG & Food ideal, but this is not essential
- A strategic thinker who strives to delight the consumer every time
- An ability to be 'hands on', you are curious about the why and focused on outcomes.
- Thrives in a standalone business by the accountability to own the end-to-end process and make an impact that will be felt across the organisation.
- Consumer centric and commercially savvy
Perks:
- Discounted Gym Memberships
- 12 Weeks Paid Parental Leave for all new parents.
- Free onsite parking
- Discounted Products
- Discounted Health Insurance
Our Culture:
We stand for high performance with integrity and find moments of pride and celebrate the wins gained from our collective effort. These are part of our culture and the cornerstones of The Arnott's way. When you join our team, you can expect to experience a real sense of belonging, be empowered with accountability, be recognised for your contribution and collaborate with great people.
To Apply:
If this sounds like your next opportunity, please follow the link, and apply.
We value diversity in our workforce. If you require any reasonable adjustments, please inform our team so that we can work together to support your needs throughout the recruitment process.
*We do not accept unsolicited resumes from agencies
